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NEW MEDIA BRIEFS: Egg breaks even

Egg, the internet bank owned by Prudential, has announced that it broke even in the month of November, boosting its chances of achieving its target to be profitable for the last quarter of 2001. The company has attracted 129,300 extra customers since the start of October giving it a total customer ...

DESIGN CHOICE: Penhaligon's bluebell perfume bottle

Even though luxury goods are not in particularly high demand at the moment,the design of Penhaligon's perfume bottles will continue to charm onlookers. In particular, the design of Bluebell Eau de Toilette gives you a small escape to that romantic place where everything appears lovely ...

STOP PRESS: Lever Faberge axes barber shops

Lever Faberge has axed its Lynx-branded barber shops. The company said the two shops, one in London and one in Kingston-upon-Thames, had developed a loyal clientele but were not performing to its standards. ...

STOP PRESS: ISBA welcomes research results

The Incorporated Society of British Advertisers has broadly welcomed the results of a research project commissioned by the Food Standards Agency, which shows that most consumers are unconcerned about food promotions. The research indicates that the views of consumer pressure groups such as SUSTAIN ...

STOP PRESS: Ken Livingstone launches cinema ads

London Mayor Ken Livingstone is to launch a cinema ad about the anti-social costs of dropping litter. The ad, created by Soul, is sponsored by environmental group Onyx under the strapline 'Dropping Litter Ruins Lives'. It will show that a ton of litter is dropped in London every minute. ...

ATOC slammed by ASA over 'untrue' poster ad claims

The Advertising Standards Authority (ASA) has upheld complaints that the wording on certain poster ads from the Association of Train Operating Companies' 'Time to return' campaign was misleading, because it implied that service levels had returned to normal. The ASA found the statement, 'Fast ...

BRAND HEALTH CHECK: Harrods - How can Harrods ride out the fall in tourism?

lighting up Knightsbridge in all its Christmas splendour would be enough to make even Scrooge feel ... as a reason for poor performance in the year ending January 27, 2001 - before the first case was even ... , how can Harrods retain its status as London's most revered store? Marketing asked retail consultant ...

ANALYSIS: Is alcohol the new tobacco? - Alcohol advertisers fear that industry self-regulation may not be enough to ward off tough ad restrictions, writes Matthew Arnold

-broadcast advertising is subject to a voluntary code of conduct drawn up by the Advertising Standards Authority ... and even beneficial to health in some people," says English Wines managing director Frazer Thompson ...

DIRECT BRIEFS: Save the Rhino International launches ad campaign

Save the Rhino International is launching an ad campaign targeting participants in the London and New York marathons, and encouraging them to raise money for the charity. The poster and direct mail push, through 23red, will appear in gyms around the UK, as well as being sent to SRI supporters. ...

DIRECT: Nicorette in 'quit smoking' DM

. The initiative, created by Proximity London, comes on the back of research by the company which reveals that 90 ... for Nicorette is handled by Proximity London's sister agency, Abbott Mead Vickers BBDO. Proximity London has ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.