20 Dec 2001
Egg, the internet bank owned by Prudential, has announced that it
broke even in the month of November, boosting its chances of achieving
its target to be profitable for the last quarter of 2001. The company
has attracted 129,300 extra customers since the start of October giving
it a total customer ...
20 Dec 2001
| by KATIE KROHN, Marketing assistant, Spencer London
Even though luxury goods are not in particularly high demand at the
moment,the design of Penhaligon's perfume bottles will continue to charm
onlookers.
In particular, the design of Bluebell Eau de Toilette gives you a small
escape to that romantic place where everything appears lovely ...
20 Dec 2001
Lever Faberge has axed its Lynx-branded barber shops. The company
said the two shops, one in London and one in Kingston-upon-Thames, had
developed a loyal clientele but were not performing to its standards.
...
20 Dec 2001
The Incorporated Society of British Advertisers has broadly
welcomed the results of a research project commissioned by the Food
Standards Agency, which shows that most consumers are unconcerned about
food promotions. The research indicates that the views of consumer
pressure groups such as SUSTAIN ...
20 Dec 2001
London Mayor Ken Livingstone is to launch a cinema ad about the
anti-social costs of dropping litter. The ad, created by Soul, is
sponsored by environmental group Onyx under the strapline 'Dropping
Litter Ruins Lives'. It will show that a ton of litter is dropped in
London every minute.
...
20 Dec 2001
The Advertising Standards Authority (ASA) has upheld complaints
that the wording on certain poster ads from the Association of Train
Operating Companies' 'Time to return' campaign was misleading, because
it implied that service levels had returned to normal.
The ASA found the statement, 'Fast ...
20 Dec 2001
| by SUZY BASHFORD
lighting up Knightsbridge in all its Christmas
splendour would be enough to make even Scrooge feel ...
as a reason for poor performance in
the year ending January 27, 2001 - before the first case was even ...
, how can Harrods retain its status as
London's most revered store? Marketing asked retail consultant ...
20 Dec 2001
| by MATTHEW ARNOLD
-broadcast
advertising is subject to a voluntary code of conduct drawn up by the
Advertising Standards Authority ...
and even beneficial to health in
some people," says English Wines managing director Frazer Thompson ...
20 Dec 2001
Save the Rhino International is launching an ad campaign targeting
participants in the London and New York marathons, and encouraging them
to raise money for the charity. The poster and direct mail push, through
23red, will appear in gyms around the UK, as well as being sent to SRI
supporters.
...
20 Dec 2001
| by MARK KLEINMAN
.
The initiative, created by Proximity London, comes on the back of
research by the company which reveals that 90 ...
for Nicorette is handled by Proximity London's sister
agency, Abbott Mead Vickers BBDO. Proximity London has ...