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VIEWPOINT: Intervention is the best cure for ad overload

is that of London's Evening Standard, with news-stands placed along commuter routes to tube and overland ... of this, however, is that consumers have even less time to make that crucial buying decision ...

NEWS ANALYSIS: Tank! questions the role of CRM - This year's summit in Monte Carlo put relationship building under the spotlight

best practise and raise standards of customer communications. Tyrell's words were a wake ... , visits, and even one-day seminars. "Tank! is unlike any other conference, anyway," he explained. "This ... standard data is collected every six months from participating members in complete confidentiality ...

IN DEPTH: Graduates - Industry talent. It may not seem the ideal time to be breaking into DM, but one degree is giving graduates a head start Holly Acland reports

on a London Aquarium brief from Bank Hoggins O'Shea FCB to position the tourist attraction under the strapline 'the wonders of the ocean in the middle of London'. The following Monday the whole class was heading down to London to present their ideas directly to the client. Enthusiasm for mail ...

CRITIQUE

, no frills' look is a bit self-conscious, I feel. The creative standard for small, black ... , 174 Hammersmith Road, London W6 7JP. ...

NEWS ANALYSIS: Charity needs to begin at home - Marketing communications charity NABS can help the DM industry in these hard times

of key industry members to meet with Harris. WWAV Rapp Collins is another NABS supporter. London ... career, help with your money problems and even find you somewhere to live. The charity ... the NABS Brain Game, a quiz hosted by Bob Holness, which took place in October, and a boxing evening ...

PRINT: Switching to Digital - Quality and cost issues have prevented colour digital printing really taking off as a DM tool. Maybe it's time for a rethink

digital. We gave it a go but it wasn't really meeting our quality standards." The company still ... adaptable." Even Moore and Incles believe that, given five or six years, colour digital print ... the documents as a digital file, it's good for short runs, even single copy production, and can print ...

ASA makes first ruling against an SMS campaign

The Advertising Standards Authority has upheld a complaint against a text message campaign for the first time. Computer games company Eidos Interactive sent the message as part of a campaign to promote the release of World War II game Commandos 2. It stated: "Please report to your local army ...

THINK TANK: Customer service - Service providers. Service levels are still falling short of customers' increased expectations. But what can marketers do to bring them up to scratch?

, such as trained staff and the technology to even pre-screen calls according to caller location data ... to retention, even in this climate. With acquisition marketers know what they're going to get ... of agreement around the room, and even more at Welham's next point: "We all understand what good customer ...

Royal Mail has new rival in business mail sector

customers in a number of locations, including London, Birmingham, Bristol, Edinburgh and Manchester ...

EHS Brann boss tips more consolidation

: "Ehsrealtime was looking for European expansion, Brann a London footing." Describing the merger ...

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