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DIRECT BRIEFS: Save the Rhino International launches ad campaign

20 Dec 2001

Save the Rhino International is launching an ad campaign targeting participants in the London and New York marathons, and encouraging them to raise money for the charity. The poster and direct mail push, through 23red, will appear in gyms around the UK, as well as being sent to SRI supporters. ...

Breast cancer charity bares all
in new campaign

20 Dec 2001 | by Jennifer Whitehead,

LONDON - A new poster campaign for the Against Breast Cancer charity has launched today, showing a...The poster features the strapline "Please check regularly". It was created by Spirit Advertising for free and will run as a 96-sheet poster in London, and will run periodically throughout 2002. The idea for the campaign was to move away from the celebrity-led trend for charity advertising. It aims ...

Disney hires former culture minister
as media adviser

18 Dec 2001 | by Jennifer Whitehead,

LONDON - The Walt Disney Company has confirmed that the former culture secretary Chris Smith

BSkyB to refute OFT breach of law finding

17 Dec 2001 | by Jennifer Whitehead,

LONDON - BSkyB says it will "robustly" defend itself against the Office of Fair Trading's finding

EDITORIAL: Adland has to bury its racial prejudice

14 Dec 2001

of clients strongly hinting that non-whites on their account team would not be welcome. Even more ... others once feared with its mini soap series about a West Indian family, even tackling the tricky ... McDonald was the sole standard bearer for the ethnic minorities. Today, TV is better for Asian and Afro ...

WHAT THE MEDIA SAY: A cautionary response to NHS reforms

14 Dec 2001 | by By

and that current standards of healthcare, pressure on health workers and waiting times for patients were ... -payer and alleged U-turns in Labour policy. Even some Labour backbenchers shuffled uncomfortably ...

PUBLIC SECT0R: FSA set to target caterers on food poisoning issue

14 Dec 2001

The Food Standards Agency is to target the catering sector in an attempt to cut incidents of food poisoning by 20 per cent over the next five years. An initial six-month PR campaign will start in the new year to communicate with the UK's estimated 350,000 eateries on the importance ...

Observer sends £3k to charity following Fallon pitch dispute

14 Dec 2001 | by JENNY WATTS

was absolutely identical, even down to the typeface," said Robert Senior, a partner at Fallon, who expressed ...

CAMPAIGNS: Internal Communications - Haringey PR unit surveys 'smart' staff

14 Dec 2001 | by PETER SIMPSON

Client: London Borough of Haringey PR Team: In-house comms unit Campaign: Smart Thinking Timescale: December 2000 - ongoing Budget: 1,000 Although not the worst offender in the list of underperforming London councils, the borough of Haringey has had a troubled past. But 2001 has seen ...

JWT and MindShare aid Tommy's relaunch

14 Dec 2001 | by JEREMY WHITE

and centres for fetal health research in London and Manchester. Creative work will use well ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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