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BRAND HEALTH CHECK: Harrods - How can Harrods ride out the fall in tourism?

lighting up Knightsbridge in all its Christmas splendour would be enough to make even Scrooge feel ... as a reason for poor performance in the year ending January 27, 2001 - before the first case was even ... , how can Harrods retain its status as London's most revered store? Marketing asked retail consultant ...

America's permanent pastime - The Lowbrow Lowdown

groceries at a specific store (location, service, quality, hunger) no longer existed, even a more impressive ...

PRIVATE VIEW: This week BMP DDB's Larry Barker is joined by his comedian Dad Ronnie for a slice of Private View turkey and several crackers

. The selling message was completely lost on me. At first I didn't even realise there was a voice ...

Sainsbury's appoints marketing
director to the board

LONDON - J Sainsbury has promoted marketing director Sara Weller to the group board of the company

STOP PRESS: Advertising Standards Authority uphold complaints by Sainsbury's

The Advertising Standards Authority has upheld two complaints by Sainsbury's about Tesco ads in which the market leader compared prices at the two supermarkets. The ASA advised Tesco to seek guidance from the Committee of Advertising Practice Copy Advice Team before launching similar ads. ...

Tesco holds talks over £10m FA link

LONDON - Tesco is in talks with the Football Association about an estimated 10m commercial

Consignia to slash 30,000 jobs

LONDON - John Roberts, chief executive of Consignia, formerly the Post Office, has told MPs

MediaCom unveils regional division

." Located in MediaCom's London headquarters, the new division will also work with existing MediaCom ...

McCann pioneers new animation in Boots ad

business into Interpublic. The ad was developed at McCann-Erickson's London office. It was written ...

CLOSE-UP: LIVE ISSUE/REGIONAL STEREOTYPING - Caricatures can cause ads to fall flat if they annoy the viewers

're not trusted as much as the Scots or the Irish. Second, the UK ad industry revolves around London and so it ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.