NEW MEDIA BRIEFS: Associated New Media enters online travel market
20 Dec 2001
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The Advertising Standards Authority (ASA) has upheld complaints that the wording on certain poster ads from the Association of Train Operating Companies' 'Time to return' campaign was misleading, because it implied that service levels had returned to normal. The ASA found the statement, 'Fast ...
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Ten London black cabs are offering free rides to women at certain hours over the festive season as part of a Christmas campaign by Archers, the Schnapps brand targeted at women. The GuinnessUDV-owned brand has transformed the taxis into Archers cabs from December through until June next year, as part ...
LONDON - TUI UK, formerly Thomson Travel Group, is planning a major advertising review early next
D'Arcy London is launching its first work for the Barbados Tourism Authority. The account has previously been run from D'Arcy New York but the London office has created a campaign that seeks to move beyond traditional holiday advertising of sun, sand and sea images. Using TV, press ...
will appear on 48-sheet poster sites in London and the south-east in the first two weeks of January ...
Thomas Cook is backing its branded TV channel, which launched on Tuesday, with a 2m marketing campaign during January, including the UK's biggest ever newspaper travel promotion. The company will promote Thomas Cook TV, now on SkyDigital, via a TV advertising drive through TBWA/ London, and a tie ...
-for Evening Standard in London with the launch of a 24-hour freesheet....readers, and a second 400,000 run in the afternoon, aimed at the capital's paid-for evening paper audience. It is likely to ignite a bitter war between the two. Maxwell's bid to take on the Evening Standard ... that being paid by Associated. Like Robert Maxwell's London Daily News in the 1980s, the plan ...
Ken Livingstone, the mayor of London, has recruited celebrities starring in London stage shows ... on the US. The Greater London Authority has briefed Euro RSCG Wnek Gosper to roll out the campaign on behalf of the London Tourist Board, which was due to begin work on a similar task of getting UK ...
LONDON - It is the latest sign that things are going to be different for internet companies
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.