standards as well as advertising to children and the promotion of alcohol in general as areas where 'PR agencies have had particular importance'. Even so, he concedes not everyone in advertising shares this view ... and say there is a great divide. But, among senior practitioners, we know we need PR.' He even goes so ...
-fix' research and evaluation committee - established to try to improve research and evaluation standards - also ... agreed is 'slim'. Some are even more scathing. Metrica joint MD Mark Westaby says: 'The idea of an evaluation standard is nonsense. For everyone to be able to use it it has to be simple, but PR measurement ...
The three most senior bosses to leave Edelman London in the last year have regrouped to form a new...and operational obligations. Whittaker was chairman of Edelman London until last month (PRWeek, 13 September ... full-time consultant to ReputationInc's clients. Hibbitt and Mahony were joint CEOs at Edelman London ...
LONDON - Cordiant Communications has ruled out selling its leading City PR brand FD International
PR-fold not known for its consumer specialism. But College Hill seems more tricky. Even allowing ...
LONDON - Edelman PR Worldwide has reshuffled its top management tier following the surprise...launch and will specialise in reputation management, he said. He added that in addition to a London ... directors are understood to have already been hired for the London operation. If you have an opinion ...
LONDON - Chime Communications has acquired CSR specialist The SMART Company, less than a year after
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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