to remove filtersTHE BOOK OF LISTS: The best DM campaigns
20 Dec 2002
darn useful. Agency: Proximity London Art director: Chris Rambridge Copywriter: Paul Faulds ...
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THE BOOK OF LISTS: The 10 best DM creatives
20 Dec 2002
1. STEVE ALDRIDGE Partners Andrews Aldridge is consistently reaching the highest standards ... such as Carling. Haworth's enthusiasm is infectious. 4. JOHN TOWNSHEND Standards in Rapier's direct ... Rapier to nick the branding work from TBWA/London. 5. CHRIS BARRACLOUGH Proximity has experienced ...
Adam Crozier named Royal Mail chief executive
19 Dec 2002 | by Gordon MacMillan,
LONDON - Adam Crozier, the former head of the Football Association and former joint chief executive
Gillette develops debut direct work
19 Dec 2002 | by Mark Kleinman,
LONDON - Gillette is to launch its first direct marketing activity as it seeks new ways of forging
Vodafone is the latest to sign up to Nectar
19 Dec 2002 | by Ravi Chandiramani and Mark Kleinman,
LONDON - Vodafone is signing up to the Nectar customer loyalty programme barely two years after
Proximity wins Shell's £70m below-the line work
19 Dec 2002 | by Mark Kleinman,
LONDON - Shell has moved a step closer to its goal of delivering integrated global brand
Vauxhall shifts to media-neutral stance
19 Dec 2002 | by Mark Kleinman,
LONDON - Vauxhall is taking a bow to media neutrality with the restructuring of its marketing
DIRECT MARKETING: E-mail adds value to DM campaigns
19 Dec 2002 | by DAVID MURPHY
, media director at Proximity London, points out that e-mail has some obvious advantages over DM ... and created a charter setting out standards for companies exploiting the medium. The groups say ...
UK marketing spend set to lead growth in 2003
18 Dec 2002 | by Claire Billings,
LONDON - Marketing expenditure in the UK is set to grow faster than in the US, Germany and France
DMA launches business data industry standard
18 Dec 2002 | by Claire Billings,
LONDON - The DMA has finally launched its long-awaited certification process for the business data...The Business List Audit scheme has been a year in the making and comes in response to calls from the data industry -- including clients, brokers and list owners -- for a standard to ensure quality in business lists, and give accredited companies a competitive advantage over rivals. The scheme allows ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
