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DATA 2002: The value of customer segmentation in a limited transaction environment

26 Nov 2002 | by David Green and Mark Greenhouse

discuss how, even in this environment, customer segmentation can add value to an organisation ...

Developing a brand performance measure

01 Nov 2002 | by de Chernatony, Harris, Christodoulides

consider why there is no standard business performance measure and propose that when assessing brand ...

A Very Public Offering

18 Oct 2002

-- as his company is dying so is his father in London. He talks about the love of his life, Jenn ...

Corporate social responsibility: not whether, but how

01 Oct 2002 | by N Craig Smith

strategy. To download this paper in full click on the link below www.london.edu ISBN Number: 02-704 ...

Youth Perspective 7: Twenty Years of Creating Fame for Levi's

26 Sep 2002 | by Derek Robson

appear on the front pages of the newspapers, even the broadsheets, almost daily, and the huge success ...

Case Study: Tate Modern

01 Aug 2002 | by Brand Council

Tate Modern opened in May 2000 with a dramatic nocturnal launch televised by the BBC. London ... offering outstanding views across London. Tate Modern s collection covers 1900 to the present day ... such as Dorothy Cross, Gilbert George and Susan Hiller. From the day it opened (and even before) Tate Modern ...

Do promotions increase store expenditures? A descriptive study of household shopping behavior

01 Aug 2002 | by X Dreze, P Nisol, N Vilcassim

level expenditures. To download this document in full, click on the link below facultyresearch.london ...

Welcome to the Creative Age - Bananas, Business and the Death of Marketing

27 Jun 2002 | by Mark Earls

of Grey Worldwide London.

A Dot.com Story from Concept to Catastrophe

06 Jun 2002 | by Ernst Malmsten

at the time look paltry. Its head of IT got a 100,000 package, a car and a flat in London; the head ...

Building Brand Value through the Internet

01 Jun 2002 | by British Brands Group

experience, when it met or even exceeded expectations, when the consumer intends to visit the website again ... , (unintentionally) ignoring privacy rules or even simply not being fully transparent about security and privacy ... , the newsletter of the British Brands Group, 8 Henrietta Place, London W1G 0NB Tel: 07020 934250 Fax: 07020 ...

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