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Gillette develops debut direct work

19 Dec 2002 | by Mark Kleinman,

LONDON - Gillette is to launch its first direct marketing activity as it seeks new ways of forging

Vodafone is the latest to sign up to Nectar

19 Dec 2002 | by Ravi Chandiramani and Mark Kleinman,

LONDON - Vodafone is signing up to the Nectar customer loyalty programme barely two years after

Proximity wins Shell's £70m below-the line work

19 Dec 2002 | by Mark Kleinman,

LONDON - Shell has moved a step closer to its goal of delivering integrated global brand

Vauxhall shifts to media-neutral stance

19 Dec 2002 | by Mark Kleinman,

LONDON - Vauxhall is taking a bow to media neutrality with the restructuring of its marketing

Food Standards Agency turkey campaign

19 Dec 2002

A man-sized uncooked turkey wreaks havoc on a typical family on Christmas Day in the Food Standards

STOP PRESS: ASA upholds complaint against Expedia.com

19 Dec 2002

The Advertising Standards Authority has upheld a complaint against travel web site Expedia.com from

OPINION: Don't let media's search for a story cloud the business issues

19 Dec 2002 | by MARK RITSON, assistant professor of marketing at the London Business School

The second story to the grab column inches was Marks Spencer and its poaching of Vittorio Radice, chief executive of Selfridges, to run its home furnishings division. Even typically sober newspapers swooned over the photogenic Radice and his impressive CV. The FT described him as the man who single ...

BRAND HEALTH CHECK: Harrods - Can Harrods ever stop trading on past glory?

19 Dec 2002 | by DANIEL ROGERS

is sliding at London's best-known retailer. Daniel Rogers reports on its fortunes....Harrods which best embodies the festive retail experience for Londoners (and generations of tourists ... on a December evening. But there are still causes for concern at the 153-year-old establishment. Fear of terrorism has decimated the number of tourists visiting London, particularly high ...

DIRECT MARKETING: E-mail adds value to DM campaigns

19 Dec 2002 | by DAVID MURPHY

, media director at Proximity London, points out that e-mail has some obvious advantages over DM ... and created a charter setting out standards for companies exploiting the medium. The groups say ...

CAREERS: Diary

19 Dec 2002

, London, addressing the future of packaging. Organised by PIRA International. Contact: 01372 802042 ... professionals across the UK. Organised by Inside Events, it takes place at the National Hall, Olympia, London ... and sales-promotion concepts. Takes place at Earls Court 1, London. Contact: 020 7736 4022. ...

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