to remove filtersXbox launches £2.5m mail and online CRM drive
17 Dec 2002 | by Claire Billings,
LONDON - Microsoft's Xbox is launching a £2.5m pan-European CRM campaign aimed at finding out more
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Fast food out but tribes and anti-glamour in for 2003
17 Dec 2002 | by Jennifer Whitehead,
LONDON - Fast food, hi-tech and designer clothes are out while tribes, anti-glamour and 'trucker...right now is a response to our heightened feelings of insecurity. Even as we go about our daily business ...
Future targets techno-savvy with Digital Home
13 Dec 2002 | by Jennifer Whitehead,
LONDON - Future Publishing is tapping the growing digital technology market with a new glossy
Drooling dogs to target trendsetters for Sony Ericsson
11 Dec 2002 | by Jennifer Whitehead,
LONDON - Sony Ericsson has drafted in an army of more than 600 drooling dogs to promote its new
Profits up at Ten Alps as advertising arm performs well
10 Dec 2002 | by Jennifer Whitehead,
LONDON - Bob Geldof's advertising and events company Ten Alps Communications has seen profits rise...takeover in July last year and is listed on London's AIM. If you have an opinion on this or any other ...
Junk food industry assured of no children's ad ban
18 Nov 2002 | by Jennifer Whitehead,
LONDON - The food industry has been privately assured by the government that there will be no ban...against a ban is that it will lead to a decline in standards of children's programming. Food manufacturers ...
Fallon wins Sony's £70m pan-European advertising
12 Nov 2002 | by Jennifer Whitehead,
LONDON - Fallon, part of Publicis Groupe, has won Sony's £70m pan-European consumer electronics...advertising strategy." PlayStation will continue to be handled separately by TBWA\London. Saatchi ...
Console game ads banned for being offensive
06 Nov 2002 | by Claire Billings,
LONDON - Print advertisements for new games for rival consoles PlayStation2 and Microsoft Xbox...The PlayStation2 ad for the game 'Turok Evolution' sparked complaints to the Advertising Standards Authority from readers in Hampshire and Merseyside for being offensive and socially irresponsible because it featured a computer-generated picture of a small child screaming. The child had three lacerations across ...
Fifa Football 2003 launches with pan-European push
01 Nov 2002 | by Claire Billings,
LONDON - EA Sports, a division of computer games manufacturer Electronic Arts, is using a £7.7m
Butlins boosts awareness with SMS competition
28 Oct 2002 | by Claire Billings,
LONDON - UK holiday camp group Butlins is using a competition backed by a below-the-line campaign
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
