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Dell hires GCI to handle EMEA account

05 Sep 2002 | by Joe Lepper,

LONDON - Computer giant Dell has hired GCI to handle a newly created seven-figure PR account

BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success

09 Aug 2002 | by MARY COWLETT

and individual features but, even as recently as the launch of Windows XP, we've been talking about addressing ... and Minority Report - plus, its sponsorship of events such as London Fashion Week. This is set to continue ... . DISNEY With a fall in brand value of ten per cent to $29,246m, even Mickey Mouse is not immune ...

Ogilvy secures Nortel UK and EMEA account

11 Jul 2002 | by Holly Williams,

LONDON - Telecoms giant Nortel Networks has ended its exhaustive eight-month agency review hiring

FSA acts on PRN technical glitch

10 May 2002

dissemination market was introduced mid-April, ending the monopoly held by the London Stock Exchange ...

Fight for top PR job in HP/Compaq merger

09 May 2002 | by Holly Williams,

LONDON - The fight is on for the top communications role at the new Hewlett-Packard following last

PUBLIC SECTOR: Comms breakdowns hamper e-govt drive

05 Apr 2002 | by PETER SIMPSON

. London borough council websites continue to lead the way in e-government, offering mature e-services when ... website at all. London's Camden Borough Council, Hertfordshire County Council and Westminster City Council ...

ANALYSIS: Tech PROs face future with cautious optimism - News last week of IT firm Detica's stock market flotation has raised hopes among technology PROs that the worst of the sector's troubles are now behind it, says Andy Allen

29 Mar 2002 | by ANDY ALLEN

its downturn. Some even believe conditions are already improving....and Edelman London all shed staff. However, some senior tech PROs are already noticing an upturn. AxiCom MD ...

CAMPAIGNS: Technology PR - Profile boost for Network Associates

29 Mar 2002 | by PETER SIMPSON

page of the Metro free newspaper in London to the lead story on BBC News Online (technology pages ...

ANALYSIS: Will XPRL be the future of PR communication? - A computer language dedicated to making PROs' working lives easier is to reach a crucial stage of development in the coming weeks, says Allison Giles

22 Mar 2002 | by ALLISON GILES

The PR brother of XML (eXtensible Make-up Language), it is under development at Leeds Metropolitan University (LMC). And the beauty of it, say enthusiasts, is that it's a language computers use between themselves, so the average account handler or PRO won't even have to learn it. Once the basics ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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