to remove filtersProximity wins Shell's £70m below-the line work
19 Dec 2002 | by Mark Kleinman,
LONDON - Shell has moved a step closer to its goal of delivering integrated global brand
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Vodafone is the latest to sign up to Nectar
19 Dec 2002 | by Ravi Chandiramani and Mark Kleinman,
LONDON - Vodafone is signing up to the Nectar customer loyalty programme barely two years after
BRAND HEALTH CHECK: Harrods - Can Harrods ever stop trading on past glory?
19 Dec 2002 | by DANIEL ROGERS
is sliding at London's best-known retailer. Daniel Rogers reports on its fortunes....Harrods which best embodies the festive retail experience for Londoners (and generations of tourists ... on a December evening. But there are still causes for concern at the 153-year-old establishment. Fear of terrorism has decimated the number of tourists visiting London, particularly high ...
Burger King names marketing chief to replace Joseph
18 Dec 2002 | by Tania Mason,
LONDON - Burger King UK has promoted Paul Reynish to be its new top marketer in the wake of Anna
UK marketing spend set to lead growth in 2003
18 Dec 2002 | by Claire Billings,
LONDON - Marketing expenditure in the UK is set to grow faster than in the US, Germany and France
Burger King chief goes in wake of Diageo sale
18 Dec 2002 | by Tania Mason,
LONDON - Burger King's UK and Ireland marketing director Anna Joseph has quit after just three
Parker Baines appoints creative director
18 Dec 2002 | by Staff,
LONDON - Parker Baines, the UK creative services catalogue specialist, has appointed Jason Read
Fast food out but tribes and anti-glamour in for 2003
17 Dec 2002 | by Jennifer Whitehead,
LONDON - Fast food, hi-tech and designer clothes are out while tribes, anti-glamour and 'trucker...right now is a response to our heightened feelings of insecurity. Even as we go about our daily business ...
DIRECT CHOICE: Tesco
12 Dec 2002 | by MARTIN SMITH, Managing director, Millennium
to this standard. ...
Thresher set to join Nectar reward scheme
10 Dec 2002 | by Jennifer Whitehead,
LONDON - Thresher is to be the first non-founding brand to become part of the Nectar scheme
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
