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Developing a brand performance measure

consider why there is no standard business performance measure and propose that when assessing brand ...

Youth Perspective 7: Twenty Years of Creating Fame for Levi's

appear on the front pages of the newspapers, even the broadsheets, almost daily, and the huge success ...

Customer-centred organisations

BestofBiz Briefings are articles on topical management issues from the London Business School

Connecting Firm-level learning with performance

largely neglected. To download this document in full, click on the link below facultyresearch.london ...

Competitor targeting: a strategic approach to winning the battle for market share

, writes Roy Barker, data director at IMP London....asks companies to make may prove difficult. He even puts a warning before you read the book that you ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.