Portland Holidays Direct launches Crackermatic viral
18 Dec 2003 | by Staff,
LONDON - Portland Holidays Direct is launching a unique Christmas online viral campaign dubbed
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News in Brief
18 Dec 2003 | by MediaWeek
- boasting 584 pages. Targeting the ABCl good-lifers in London and the south-east, its latest ABC figure ...
Standard Life set for TV debut with ITV drama tie-up
18 Dec 2003
Standard Life is to use TV sponsorship for the first time in a seven-figure deal with three major...between Granada Enterprises and Feather Brooksbank. Standard Life also has some Christmas-themed ads for its campaign, featuring people celebrating the festive season. Standard Life advertising manager Pam Hyder said the aim was to reinforce the 'I like' link with the Standard Life brand, without forcing ...
London 2012 appoints Haymarket and Syzygy
18 Dec 2003 | by Ben Carter
The London 2012 Olympic bid company has finalised its list of main marketing suppliers, hiring...The new-look web site will be launched next month, replacing the temporary one. It will be the main platform for communicating the latest progress of the 2012 bid to Londoners via a range ... stakeholders of the bid. It will be distributed in every London borough and is intended to keep the community ...
Agency 2003: New Media Agency of the Year - Glue London
18 Dec 2003
Although it is part of the new media brigade, Glue London still calls itself a traditional...of renaissance stronger than at Glue London. The agency has capitalised on the new wave of advertisers now ... campaigns over the past 12 months. Originally part of Deepgroup, Glue London has succeeded where its ... marketing agency and became Glue London. Having established a reputation for its creativity, the company ...
NEWS BRIEF: London Business School carries out research
18 Dec 2003
out by London Business School in collaboration with Havas. It predicts a 6.3% rise in marketing spend
Red Devil censured for 'sexual' ad
18 Dec 2003 | by Colin Grimshaw
Standards Authority (ASA), following complaints about their sexual content.
OPINION: Dyke should use BBC review to face realities of a digital future
18 Dec 2003 | by Raymond Snoddy, media editor of The Times
Very little fazes Greg Dyke. Even the embarrassing admission at the Hutton Inquiry that he had...to be no hostility on the part of the government, even though it plans to test the key questions to destruction ...
DIRECT CHOICE: Guinness
18 Dec 2003 | by Alan Timothy, Chief executive, Rocket Science
from friends and family. Supermarkets, banks, estate agents - even my local Indian restaurant has sent
OPINION: How Coke moulded our view of Santa Claus to fuel winter sales
18 Dec 2003 | by Mark Ritson, assistant professor of marketing at the London Business School
Sometime in the fourth century AD, in the Mediterranean port town of Myra, the church bells tolled. Bishop Nicholas was dead. Nicholas had hailed from a rich family, but after joining the church, he used much of his riches to help the poor in his community. And now that community mourned him.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
