to remove filtersPPA backs magazine advertising in £5m marketing push
10 Dec 2003 | by Staff,
LONDON - The Periodical Publishers Association has launched a £5m initiative aimed at promoting
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Sony UK hires WebtraffIQ to improve customer loyalty
11 Dec 2003 | by Jennifer Whitehead,
LONDON - WebtraffIQ has been appointed by Sony UK to manage website measurement and analysis
AOL launches website to drive UK advertising sales
10 Dec 2003 | by Staff,
LONDON - AOL UK, the internet arm of Time Warner, has launched a website as part of its campaign
Echo's Murray to head ValueClick e-mail division
10 Dec 2003 | by Staff,
LONDON - Marketing services company ValueClick has established an e-mail marketing arm and hired
Times Online broadens appeal with business relaunch
05 Dec 2003 | by Jennifer Whitehead,
LONDON - The Times Online is relaunching its business channel to provide information by industry
CAMPAIGNS: Video venues inspire global conferencing - B2B PR
05 Dec 2003 | by Adam Hill
and Plan Although budget airlines have made even far-flung business meetings accessible, the PR team ... papers including the Manchester Evening News and The Scotsman also ran the story. There was widespread ...
Comic TV spots launch new Beechams throat lozenges
01 Dec 2003 | by Staff,
LONDON - A TV campaign by Grey London launches GlaxoSmithKline’s Beechams Max Strength lozenges...achieve that perfectly. They're extremely impactful," she said. Grey London's creative director Dave ...
CRISIS MANAGEMENT: Ready For Action
28 Nov 2003 | by Adam Hill
outside consultants. London Underground (LU) chief press officer Stuart Ross argues that while ... is that to deal with a crisis here, you need an intimate knowledge of the issues and personalities in London ... the Government to Transport for London. Ross adds: 'We have developed our crisis plans over the years, but have ...
BBC and Haymarket agree customer publishing deal
21 Nov 2003 | by Staff,
LONDON - Haymarket Customer Publishing and BBC Magazines are to work together to develop a series...for Tesco Personal Finance, and already publishes titles for the Royal Opera House and London's South Bank ...
Surviving a recession -- supplier relationships
21 Nov 2003
Even for established businesses, a recession can unfortunately prove to be fatal. No matter what ... , deliver products on schedule and have the capacity to correct problems. If your suppliers are sub-standard ... feedback and encouraging innovation and high standards. When fostering relationships with your suppliers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
