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Opinion: PR students are the stars of tomorrow

MSc in PR, but in truth it was a little too far from London to sensibly do more than admire the course...than a BA, in PR at the London College of Communication where 'relevant work experience' is welcomed ... practitioners are the breadwinners and client satisfiers of tomorrow, even if they are only students today ... is professor of public relations at the London College of Communication. Kate Nicholas is on maternity leave. ...

Consumer PR: Targeting the next generation

and their advertising and PR teams are waiting to discover whether Ofcom will tighten up the Advertising Code, or even ... ban is thought to be extremely unlikely, the Government, food manufacturers and even lobbying bodies ... their reputation to be taken seriously,' she says. 'No matter what some companies do, even good campaigns can ...

Campaign: Pepsi highlights music and soccer stars - Media Relations

in advance, including stills and exclusives, to non-competing media. In London, the music ad was premiered ... as Smash Hits, Sneak, Mizz and Heat. TV coverage included Liquid News, Sky News, MTV, GMTV, London Tonight ...

Media Analysis: Tabloids crank up celebrity stakes

's interesting, even if it may not be good news for their client.' What annoys you about PROs? 'Many don't have ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.