to remove filtersOpinion: Leader - Lessons to be learnt from agency data
15 Oct 2004 | by Gidon Freeman, gidon.freeman@haynet.com
. Even allowing for a certain degree of reluctance to admit that expert external advice was sought ...
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News Analysis: PR middlemen face changing role
22 Oct 2004
the 'profile of even the largest PR agencies is not nearly as pronounced as that of ad agencies'. 'Clients ... longlists, but the presence of intermediaries helps create an even-handed pitch process. She adds ...
Evaluation: Top of client agenda
01 Oct 2004
cent to 90 per cent. PR measurement has also been adopted by 95 per cent of organisations. Even ... evaluation is one of the most important elements considered when selecting an agency, but that standards vary ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
