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Campaign: Salsa gives Tropicana brand Latin groove - Sponsorship

in London's Leicester Square. Objectives To raise the profile of the championships by making them more ... of the winners when they headed to London for the final. It organised photoshoots as well as competitions ... . There was local radio coverage of the heats on ILR and BBC stations, with LBC in London broadcasting throughout ...

Campaign: Second Opinion - Theo Chapman, a director in Hill & Knowlton's sponsorship division

The issues with programmes of this nature are that they appeal to a niche audience. Even with the popularity of salsa, the risk was a campaign that only appealed to the dance style's fan base. While ... . Even after three years of sponsorship, it would appear difficult to maintain a consistent presence ...

Opinion: Bhopal hoax inflicts widespread damage

the BBC has the resources to live up to its reputation. Even the Yes Men - who no doubt anticipated ...

The IPR PRide Awards 2004/5: Northern Ireland

for 2004. There is no doubt that standards of professionalism within public relations have been raised ... Wise Northern Ireland FINALIST - Morrow Comms - Eat Safe/Food Standards Agency NI FINALIST Weber ...

The IPR PRide Awards 2004/5: East Anglia

standards. Public relations is playing an increasingly important role in the region and it is fortunate ...

Campaign: Viz uses birthday party to reinvigorate status - Consumer

the likes of The Evening Standard, the Daily Mirror, The Observer, ITN and Sky News. Daily Mirror showbiz ... , then reinstated the duo for its next issue. On 27 October, a 25th-anniversary party was held at London's Cafe de ...

The IPR PRide Awards 2004/5: Wales

achievements. Even our sporting heroes and artists are making a greater impression in the international arena ... on the business pages of the Western Mail and even better if words appear in the Wednesday Business Wales ... release in sight. So keep trying, even if you send the same release to every journalist on the Western ...

The IPR PRide Awards 2004/5: North West

of the highest number of award entries of any region and the standard remains consistently high. As this year...Awards ceremony in Manchester once more proved to be a highly enjoyable evening. For those not able ... to get their teeth into exciting, challenging campaigns, so that next year's entries raise the bar even ... . Brazen PR stands head and shoulders above the competition, with consistently high standards of creative ...

Campaign: Festival package agent IfB woos the UK media - Travel PR

launch followed this trip and took place in the newly renovated London Coliseum. Around 30 journalists ...

Press Conferences: Impress the press

of London 2012 in the next few weeks, when it is ready to disclose more details of its bid. Of course, not all organisations and press conferences have such a high profile as London 2012 or can entice busy ... the conference, Bradley allowed the morning paper to run with a preview piece, and the evening paper had the new ...

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