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Direct News brief: First mails customers with map

22 Dec 2004

uses colour coding to delineate routes, in a pastiche of London's iconic map of the Underground.

Direct News: AOL UK merges £6m account into Joshua

22 Dec 2004 | by Ben Bold

London. In October AOL launched a campaign tapping into the popularity of music downloads. The work ...

Ebookers.com signs Blessed for launch of first TV drive

20 Dec 2004 | by Staff,

LONDON - Online travel agency ebookers.com is launching its first television advertising campaign...includes posters on London Undergound, a direct marketing push, online banner advertising and a viral email ...

Direct Selling Association gets OFT seal of approval

20 Dec 2004 | by Staff

LONDON - The Direct Selling Association has secured approval for its consumer code of practice...championed high trading standards through its consumer code. This confirmation by the OFT, that those who buy ...

Draft to lead Interpublic's $150m global CA account

20 Dec 2004 | by Daniel Farey-Jones,

LONDON – Draft has been appointed as Interpublic's lead agency after the network won Computer...of America team was setting the standard for this type of integrated approach. The account will be organised around regional hubs in New York, London, Hong Kong and Sao Paolo, and spans nearly 50 countries ...

Email marketing improves according to DoubleClick

20 Dec 2004 | by Daniel Farey-Jones,

LONDON - UK consumers' responsiveness to email marketing is rising according to the lastest

Diageo gets into the Spirit with TMW mailer campaign

20 Dec 2004 | by Staff,

LONDON - Diageo is hoping that its Christmas mailing campaign will boost sales of its range of malt

Proximity London boosts digital with director hires

17 Dec 2004 | by Staff,

LONDON - Proximity London has beefed up its digital department with the appointment of two new.... She joins Proximity London from Amaze, where, as head of digital marketing, she ran the Toyota ... including Virgin, HP and British Airways. Stewart Atkins, head of digital at Proximity London, said: "We ... to the continuing growth of our digital offering." This year has seen Proximity London win digital work for CITB ...

Interflora in mail and SMS drive for first DM push

17 Dec 2004 | by Daniel Farey-Jones,

LONDON – Interflora has diverted spend from its above-the-line advertising to run its first ever

Cello acquires Navigator Response in £4.6m deal

17 Dec 2004 | by Daniel Farey-Jones,

LONDON – Cello Group, which recently listed on AIM, has acquired Edinburgh-based DM agency

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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