Search results for London Evening Standard

Showing 1 - 10 of 11 results

Sort results by: date | relevance

1 2
Next »

Search filters:

By Date

  • 2004 Remove filter

By Channel

  • Research & Data Remove filter

Click remove filters icon to remove filters

Clear this search

Add Search Filters:

By Publication

Brand Royalty - an excerpt from Matt Haig's latest book

18 Nov 2004 | by Matt Haig

of emergency situations. Even the cheaper A-Class represented a completely new type of car, which boasted ... , say. Mercedes-Benz has therefore built a brand that focuses on engineering, even though the implicit ... appear consistent, even as it moves slightly downmarket. Cheaper cars such as the A-Class and M ...

West Europe Quarterly Review, Q3 2004

16 Nov 2004

performance. Uncharacteristic declines for packaged water There was no respite even for the usually ...

Brand maturation

05 Nov 2004 | by Bret Kinsella and Joseph Benson

at each brand life cycle stage varies widely, every brand that generates even a single customer travels ... standard? Getting into the customer s mind through his heart is a zero sum game. The customer s heart ... out of his or her way to purchase the brand even when another more convenient and competitive brand ...

Are brands a force for good?

01 Nov 2004 | by John Noble, British Brands Group

, which means employment and growth leading to increased living standards and social progress. The social ...

Excerpt from 'Confessions of an Advertising Man'

01 Oct 2004 | by David Ogilvy

Confessions of an Advertising Man, the standard introduction to advertising, is being reissued

Brand momentum: speed can kill

01 Jul 2004 | by Bret Kinsella and Joseph Benson

these heightened expectations, you appear to be moving backward. Losing momentum is tantamount to decline even ... that will determine your brand s momentum are simply beyond your control. Marketplace trends and fads, even new ... . It may be counter-intuitive, but there are even times when you might rein in the brand s momentum ...

Children's Advertising Code: review of adult submissions received

01 Jun 2004 | by Dr. Ruth-Blandina M. Quinn

which requires the BCI to identify set standards to govern advertising and related practices aimed ...

CODAR - Open Planning is set to revolutionise marketing communications

22 Mar 2004 | by Professor Angus Jenkinson

is marketing communication so fragmented it is planned in silos? And even when planning gets the parties ... in developing these, even if only some 30% of UK companies are really successful in implementing the practice ... , in one key area, we still don t even have good enough tools or thinking. Despite many innovations ...

Are the 'best brands' really the best?

16 Mar 2004 | by Arie Opps

Toronto-based marketing and communications specialist Arie Opps critiques standard 'Top 100 Brands

Children's Advertising Code: review of adult submissions received

01 Mar 2004 | by Dr. Ruth-Blandina M. Quinn

which requires the BCI to identify set standards to govern advertising and related practices aimed ... -regulatory or industry code of standards of practice operated by the Advertising Standards Authority for Ireland (ASAI ...

1 2
Next »
 

Additional Information

Campaign Jobs

More Jobs


Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

Part of the Republic Group