22 Dec 2004
| by James Curtis
Associated Newspapers has launched a free 'lite' version of its flagship London evening paper...Until recently, London's Evening Standard was the must-read for the commuter. But now it is under ...
sources for Londoners to choose from, including mobile and online. All of this is evident in the Standard ...
really had made it to London.
The fundamental problem for the Standard in 2004 is how to remain ...
22 Dec 2004
| by MediaWeek
HomeChoice broadband and television users will be the first in London to receive local bulletins 24...The deal between ITV HomeChoice-owner Video Networks will give subscribers the branded London Tonight programme, a weather service and a search facility of classified listings for concerts and films ...
’s safe to say that the future of TV is already happening in London. “Although VNL is a commercial ...
22 Dec 2004
Anyone walking around central London at the moment on their way to lunch is in for a surprise. Pop...away in central London between 11.30am and 2.30pm. It is placed next to Evening Standard vendors ...
to undermine and block all my attempts to give it the full 40p price for the Standard. It's a bit like ...
of the full Standard.
At a very superficial level it will work. Print a few magic words at the top ...
22 Dec 2004
of the London 2012 Olympic Bid....The club will back the bid with a number of marketing initiatives before the International Olympic Committee votes on the Games' destination next July.
London 2012 will make use of perimeter board ...
's community scheme.
Chelsea, whose first-team squad includes six players born in and around London ...
20 Dec 2004
| by MediaWeek
The Pocket London Guide will be given away with copies of the London Evening Standard in February...Standard has only recently thrown its weight behind the London bid after months of wavering editorially ...
Newspapers will take place on the same day the International Olympic Evaluation Committee visits London in the final months before the winning city is unveiled. A wide range of companies in London – including Royal ...
17 Dec 2004
| by Staff,
LONDON - Proximity London has beefed up its digital department with the appointment of two new....
She joins Proximity London from Amaze, where, as head of digital marketing, she ran the Toyota ...
including Virgin, HP and British Airways.
Stewart Atkins, head of digital at Proximity London, said: "We ...
to the continuing growth of our digital offering."
This year has seen Proximity London win digital work for CITB ...
15 Dec 2004
Joy, the women's clothing-to-homeware retailer, is opening its first store outside London
14 Dec 2004
| by MediaWeek
. But what will Sheelagh Doyle, our senior reporter, make of the Standard Lite?...As a slimmed down afternoon version of its evening sibling, Standard Lite is a pretty good deal ...
distinguish them. Which begs the question as to how the Standard Lite will attract readers to the Evening Standard when they have basically read most of the product already? The answer is they probably won ...
14 Dec 2004
| by MediaWeek
Associated Newspapers’ Standard Lite hit the streets today amid growing concern within media...distribution deals. A successful launch of Standard Lite will increase Associated’s stranglehold on the London ...
Copies of the Lite version of the Standard were late in reaching some of the vendors ...
in bins next to Evening Standard vendors in venues near the Circle Line. The paper has initial ...
14 Dec 2004
| by MediaWeek
Associated Newspapers launches
the free Standard Lite today in
what is regarded as either a...launch of Standard Lite will increase Associated’s stranglehold on the London market and could indeed ...
commuter freesheet Metro , as a diluted afternoon edition of the Evening Standard rather than a stand ...
of the mother brand will be duplicated within Standard Lite when it hits the street this week. Media agencies ...