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Campaign: Ministry of Fun reveals decline of grottos - Consumer

's Radio Five Live, BBC London and Classic Gold. Since 1 November, the story has been picked up by papers including The Times, the Evening Standard, Metro and the Liverpool Echo, as well as magazines such as Chat ... of Fun's 'Santa School' in London on 1 November. The target audience was parents with young children ...

News Analysis: Season of aggressive promotions

The hordes that descend on Brent Cross shopping centre in North London can now tune in to a dedicated radio station while scrapping for a parking slot in the pre-Christmas crush. The station, BXFM ... says: 'Product PR is standard pre-Christmas PR but you need to develop talking points that give ...

News Analysis: Will consumer PR revive hurt M&S?

to develop a communications model that can respond to this new landscape, but Evening Standard deputy fashion ... presentation in-store will be even more important'. What is certain is that the media will be all ears, ready ...

Profile: Standing up for McDonald's - Nick Hindle, UK head of corporate affairs, McDonald's

spend an evening chewing over some Noam Chomsky or Naomi Klein. But he praises books such as Food ... in Newbury (he 'fires up' his laptop for a 6.56am commute into London) and has two children. Asked what has ...

Opinion: Leader - Sainsbury's PR must go beyond 'basics'

persists even though Asda too has overtaken it). It needs to show it is not just 'not-Tesco'. It needs ...

Campaign: Oasis delivers growth plan to press and staff - Financial PR

covered the deal in their financial pages. There were also features in the main sections of the Evening Standard and the Daily Mail. These centred on the somewhat elusive figure of Karen Millen, describing ...

Profile: Fresh start for Mr Joe Public - Matt Wood, managing director, Seventy Seven PR

, but his handicap has since slipped from two to six. Back in London in the early 1990s, he worked ... never even visited the office. But the heady days didn't last. He says: 'NextFifteen was sold ...

News Analysis: McDonald's faces more obesity flak

. At a London preview of Super Size Me last week, McDonald's V-P Julian Hilton-Johnson attended a post ... watchdogs such as the Food Standards Agency will continue to spill into the media. Tartan Films admits ...

Campaign: Hasbro resurrects My Little Pony brand - Consumer PR

ranges. To interest the fashion press, the team asked London Fashion Week designers, such as Tracey Boyd ...

Opinion: McDonald's PR takes an unhealthy turn

chance. Julia Hobsbawm is professor of public relations at the London College of Communication. Kate ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.