to remove filtersInterflora in mail and SMS drive for first DM push
17 Dec 2004 | by Daniel Farey-Jones,
LONDON – Interflora has diverted spend from its above-the-line advertising to run its first ever
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Nielsen and Massive link to track videogame advertising
20 Dec 2004 | by Louise Scodie,
LONDON - Television ratings company Nielsen Entertainment and ad tracking firm Massive have...companies will together over the next few months to define essential standards for in-game advertising ...
TAG Heuer signs Wimbledon champion Maria Sharapova
14 Dec 2004 | by Daniel Farey-Jones,
LONDON - Luxury Swiss watch brand TAG Heuer has signed Wimbledon tennis champion Maria Sharapova
Cindy Crawford under fire for signing as face of fur label
08 Dec 2004 | by Sam Matthews,
LONDON - It turns out that when supermodel Cindy Crawford said 'I'd rather go naked than wear fur
Healthcare Survey: Marketing Medicines
03 Dec 2004
while each company is performing to a similar standard in the eyes of GPs, the ones to emerge on top ...
Healthcare Survey: Ghost writers under spotlight
03 Dec 2004
as the author without their having written or even read the article before it was published. Together ...
Jungle Speed game gets online push through Remedy
25 Nov 2004 | by Joe Lepper,
LONDON – Gibson Games has launched an online campaign to promote a newly launched card game
Jerry Hall turns into Grace Kelly for Goldsmiths campaign
23 Nov 2004 | by Sam Matthews,
LONDON – Texan model Jerry Hall has been signed as the new face of jewellery chain Goldsmiths in a
Nike co-founder Philip Knight stands down as Nike CEO
19 Nov 2004 | by Staff,
Nike's extraordinary team of people to create an even bigger and better global company." Perez joined ...
Daisy & Tom appoints Zendor to provide fulfilment
19 Nov 2004 | by Staff,
LONDON – Daisy & Tom, the children's department store, has appointed Manchester-based Zendor
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
