The retailer has signed a distribution deal with entertainment provider Monstermob to market its content packages through its Littlewoods Even More customer magazine. The Mob download service will be aimed at younger consumers, while Jet Set, a competition-focused offer, will target an older audience ...
-through that heralds even greater Adwatch success in 2005. DIRECT LINE The most memorable single commercial ... .5 Vizeum UK 9 (3) Argos Euro RSCG London/MindShare 19 281 32.2 10 (-) National ... Rapier/Manning Gottlieb OMD 79 25 Aug 18.8 6= (9) Argos Euro RSCG London ...
, with three agencies in serious contention. Each had an Achilles heel and CHI's remains the standard of its ... in the industry. In July, Proximity London's chief executive Simon Hall and joint creative director Warren Moore ...
LONDON - Electronic Arts, the computer games software manufacturer, is holding a pitch for a direct
. In the end, BBH was chosen because, through the evenness of its performance, it has become the standard ... model that is now being emulated around London? BBH's win by a whisker highlights the difficulty ... and creative director of TBWA\London, puts it: "We have a lot to learn from them in terms of integrity ...
of the most recent examples was the launch of an OMD New Zealand office. But it was the standard of OMD ...
LONDON - Greetings card company Hallmark has resurrected its mobile marketing strategy
plant it and wait for it to grow. Customers never asked for one that folded in the middle. Not even ... and discuss it with their friends. The ads show the handsets close-up and, judging from the images, even ... . I quite fancy that twisty folding phone for Christmas. I might even treat myself. Much sexier than a ...
LONDON - PlayStation is to continue with its high-profile seasonal ad campaign, despite warnings
campaign merely accepted? Excuse me? Not even nominated for a silver? Just OK? No better than, say, David ... ten-stretch in Parkhurst would be a more fitting sentence for permitting, maybe even condoning ... patrician record of who won and who lost, this is an Annual that will make you smile, even if you ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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