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WRC teams up with Premium TV for broadband drive

LONDON – The World Rally Championship has teamed up with sports content company Premium TV

Draft to lead Interpublic's $150m global CA account

LONDON – Draft has been appointed as Interpublic's lead agency after the network won Computer...of America team was setting the standard for this type of integrated approach. The account will be organised around regional hubs in New York, London, Hong Kong and Sao Paolo, and spans nearly 50 countries ...

Nielsen and Massive link to track videogame advertising

LONDON - Television ratings company Nielsen Entertainment and ad tracking firm Massive have...companies will together over the next few months to define essential standards for in-game advertising ...

Foster's sponsors TfL's free travel initiative for New Year

LONDON - Foster's is to sponsor free travel across London on New Year's Eve in a six-figure deal...TfL will save Londoners several million pounds as they enjoy free travel between 11.45pm and 4.30am. The sponsorship deal, brokered by Viacom Outdoor, London Underground's advertising contractor, remarks a return for the Australian beer brand to London New Year advertising. Foster's was the first ...

DTI rubbishes reports of pact to privatise Royal Mail

LONDON – The government has denied that there are any plans to partially privatise Royal Mail

First class rises but business prices cut by Royal Mail

LONDON – Royal Mail has confirmed that the price of a first-class stamp will go up from 28p to 30p

Electronic Arts embarks on hunt for direct agency

LONDON - Electronic Arts, the computer games software manufacturer, is holding a pitch for a direct

NRS adds computer game magazines to its main survey

LONDON – The National Readership Survey is to include 12 computer game magazines in its main survey

Judo-obsessed dog stars in latest Virgin Mobile viral

LONDON - A judo-obsessed dog on a blind date is the star of a new viral marketing campaign tying

Sony Ericsson pushes camera phones at Empire Awards

LONDON – Mobile phone giant Sony Ericsson is to sponsor the 10th annual Empire Film Awards

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.