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UN World Food Programme 'no food diet' by Leagas Delaney

The United Nations' World Food Programme is using a TV campaign to expose the fact that more than 850m people go hungry in the world, even though we produce more than we can eat. Leagas Delaney has produced three commercials. The first, entitled "no food diet", features a woman collecting stones that she ...

Tesco 'Christmas' by Lowe London

Tesco is using the simplistic style and humour of its current advertising campaign in an attempt to repeat the successful sales performance it saw last Christmas. The new ads, by Lowe London, use Tesco's now distinctive style and feature products on sale in its stores with amusing narratives by celebrity ...

Citibank 'poet' by Fallon

will be added on when you buy "music that makes you sizzle like bacon" and "even for those heavy books ...

Orange 'sean astin gold spot' by Mother London

Lord of the Rings actor Sean Astin tries to pitch an idea to the Orange panel who rebuff it in their excitement to produce the "fourth in the trilogy".

British Heart Foundation 'under my skin' by Lowe London

Lowe London has created its first campaign for The British Heart Foundation since winning the account in July. Directed by Frank Budgen, the ads depict the frightening fact that every cigarette you smoke is damaging the health of your heart. The spots are set to the Frank Sinatra's version of 'Under ...

Cravendale 'hint of' by DDB London

DDB's latest work for Cravendale milk continues with the campaign strapline of "It's so good the cows want it back" to promote the company's latest launch, Cravendale Hint Of. The ad starts with a mother and her son getting into a car at the supermarket. As the door shuts, the boy gets a fleeting glimpse...

Magic FM 'lyrics', by St Luke's

In last month's Rajars, Magic 105.4 consolidated recent strong performances by becoming London's second most-listened-to radio station. It now plans to build on this with a new 30-second execution, entitled "lyrics", which emphasises the station's "more music, less talk" positioning. The spot moves ...

Eurostar 'about now' by TBWA\London

Eurostar is launching its first TV advertising campaign since its Kylie Minogue-fronted campaign of four years ago. The work, from TBWA\London, continues the direct assault on its airline competitors that the previous "Fly Eurostar" strategy used, showing that travelling by train is more comfortable and relaxing ...

T-Zone 'Mask', by Euro RSCG London

EC DeWitt is pushing its medicated skincare range T-Zone in this new TV and print campaign through Euro RSCG London. Promoting the benefits of using its tea tree-based medicated skincare range T-Zone to spot-prone teenagers, the spot shows disturbingly flesh-like masks strewn on the ground near areas ...

Department for Transport 'Teenage road safety' by Leo Burnett

London, none of whom are actors. It shows them laughing and joking on a street. As the shaky camera ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.