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MBlox fined £40,000 over misleading Crazy Frog mobile service

21 Dec 2005 | by by Julia Pearlman

LONDON – Mblox, the ringtone service behind the Crazy Frog ringtone phenomenon, has been fined £40

British Airways to phase in SMS marketing

21 Dec 2005 | by by Sam Matthews

LONDON – British Airways is looking to use SMS for marketing and customer services in the future

Review of the year: 10 biggest marketing moments 2005

21 Dec 2005

It was the year London took gold, a frog drove adults crazy and Freddie replaced Becks. Here...1. LONDON WINS THE OLYMPICS When International Olympic Committee president Jacques Rogge opened the envelope and read out 'London', industry onlookers practically fell off their stools. Main rival Paris ... crowded around the French bid leaders' table when Rogge took the stage. Most acknowledged that the London ...

Merry Christmas from the staff of Digital Bulletin

21 Dec 2005 | by by Staff

LONDON - This is the last issue of Digital Bulletin for 2005, with the next bulletin to appear

Play Legal campaign encourages consumers to stop illegal downloading

21 Dec 2005 | by by Julia Pearlman

LONDON – The message about illegal music downloads is still not getting through as 77% of people

Prospect Swetenhams launches affluent consumer file

20 Dec 2005 | by by Julia Pearlman

LONDON – Prospect Swetenhams is launching a 'Tiscali' list, which featuring over 1m affluent

Crazy Frog ringtone makes list of top 'sonic branding'

20 Dec 2005 | by by Julia Pearlman

LONDON – It may drive us all round the bend, but Jamster's Crazy Frog ringtone has become..., commissioned by London-based interactive and sounds brand company, Moving Brands, interviewed 2,245 people ... complaining about the noise. The Advertising Standards Authority had to remind viewers that it had no power ...

Fake VW ad beats real thing to become most downloaded viral in 2005

19 Dec 2005 | by by Jennifer Whitehead

LONDON - The controversial suicide bomber viral created by Lee and Dan without the knowledge...undamaged. The pair later landed jobs at London ad agency Quiet Storm. Coincidentally, Volkswagen topped ... was created by DDB London and downloaded 579,209 times. Other pure viral spots to score over a million ... ', created by Lowe London, and the Carl's Jr burger restaurant ad staring Paris Hilton, by Mendelsohn Zien ...

Teenage Cancer Trust plans spring schools activity

16 Dec 2005 | by by Daniel Farey-Jones

LONDON – Charity Teenage Cancer Trust has teamed up with CosmoGirl and teen marketing agency Dubit

Penguin to podcast Dickens' Christmas classic

14 Dec 2005 | by by Joe Lepper

LONDON - Penguin is to distribute a podcast of Charles Dickens' seasonal classic 'A Christmas Carol

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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