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Top five reasons to use RSS

13 Apr 2005 | by Fergus Burns, Nooked

By now, you've probably heard of weblogs. You may even be convinced about how weblogs can improve ... into their news aggregator. Voila - you have a subscriber. Even better, news aggregators are not subject to spam ... company and your competition. 5. It's easy - even for a non-techie You don't need to be fluent in XML ...

Lifting the lid on relationship management

11 Apr 2005 | by Kim Walker, APRAIS

.6% According to Judy Fraser, technology and product development director of London-based APRAIS, the database ...

Global soft drinks round-up

18 Mar 2005 | by Canadean

inexpensive and this will always help to maintain sales even in the deepest of economic recessions. Squash ...

The broadband revolution

15 Mar 2005 | by Laurent Ezekiel

and audio content may be an even greater opportunity than in-store experience. In such a competitive ... at its two offices in London and Glasgow. Wheel's client portfolio includes Marks and Spencer, Unilever ...

Full Frontal PR

14 Mar 2005 | by Richard Laermer

that needs to be as well thought out as getting yourself on the couch of the 'Today' show, only even more ... we've worked with think that PR is a substitute for marketing. In some cases, management even ...

A critical analysis of methods of valuing brands and brand equity

15 Feb 2005 | by Dr RK Srivastava

and acquisition purposes. It is time for marketing as a profession to adopt common standards much like the accounting profession has adopted standards of practice in their field. The study intends to study ... purposes. It is time for marketing as a profession to adopt common standards much like the accounting ...

US Market Entry: co-branding strategies are a matter of teamwork for UK companies

27 Jan 2005 | by Bob McCarthy

with mutual benefits. Special events, and even charity events, present opportunities that will allow your ...

The Wireless Group v. Rajar: a lucky escape for the industry

18 Jan 2005 | by Charles Whiddington and Mark Lewis

utmost to avoid litigation, even to the point (noted by the judge) of permitting TWG to cross ... to be substantially more than the current 4m annual cost of running the survey using the diary method. Even ...

Talespin: public relations disasters

13 Jan 2005 | by Gerry McCusker

its significance on the media radar. This encouraged the evening TV news and several scribes to add ... -page ads and not only waived joining fees but even paid people to join the group. While the NSA appeared ... puppeteers even seconded their own PR staff to roles as NSA Action Team Leaders, whose job was to run local ...

The future of ownership

10 Jan 2005 | by Chris Middleton

, borrowing, filching and sharing are even better. The idea of spending money to acquire an article frequently doesn't even enter Light Lifers' heads. Their philosophy of adaptive navigation means that being ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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