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PR's leaders must go global - literally - to succeed

standard of reporting. Too often the local talent - the spark and entrepreneurship that made the local shop ... the usual hiring grounds of New York and London? Organizations like ICCO help showcase these leaders ... players perhaps would be even smarter. Carlos Lareau is COO of Burson-Marsteller and served for two ...

End-of-year period provides hassles for some, downtime for others

job." And while many firms slow down – and even shut down during that last week – they are also fully aware that a crisis can strike at any moment. "We have Blackberries and cell phones, so even ...

PAF campaign to eliminate drug immunity provision unsuccessful

lawsuits, even if they are negligent or reckless. Frist maintained that lawsuit immunity was necessary ...

Forum: Can agencies still justify getting a cut of the client's print budget?

NEIL LOGAN, DIRECTOR, PROXIMITY LONDON...and their procurement officers means this practice is long gone. It's certainly not one we adhere to at Proximity London ... and is very transparent. At Proximity London we operate an open audit policy on our books for clients who want ...

Critique: Direct Mail - Adam Haywood and Malcolm Caldwell, Joint creative directors, Hicklin Slade & Partners

raise standards? Here, we tell it like it is. First, a DM piece from Twinings (2), the tea people. It ... charity was brave enough to make its own DM rules, it may reap even better rewards. A self ... Hammersmith Road, London W6 7JP 1. EVERYCHILD Objective: Raise funds for EveryChild's work Target audience ...

Case Study: Virgin Trains - Virgin promotes first-class travel

for standard class. It was also facing price pressure from budget airlines operating on routes such as London ... in standard class to opt for first class and encourage travel agents to sell more of this type of ticket ... normally travel on a standard service to enjoy first class for a few extra pounds, if they book by 6pm ...

Diary: What will direct marketers say they do for a living when asked at Christmas season dinner parties?

, CHAIRMAN, WWAV RAPP COLLINS LONDON I used to say I worked on the bins, just for the fun of watching ... even segment. I target and I analyse. In fact, I do all sorts of clever stuff with data that allows ... in junk mail, but I have been in advertising. But people seem to hate this even more and recoil in horror ...

Dates

, London Contact www.intelligent emailmarketing.com IDM PRICING IN PROPORTION SEMINAR Date 9 December ... Thistle Charing Cross, Central London Contact www.dma.org.uk IDM ANNUAL LUNCH 2006 Date 24 February 2006 Venue Venue Millennium Hotel, Central London Contact www.theidm.com MARKETING DIRECT CUSTOMER INSIGHT ...

Brand Building: Ten DM campaigns that built the brand

tests and sales of its Polo Match model, with air conditioning offered as standard. What it involved ... by Proximity London to young women motivated by style and safety and older men who respond to comfort messages ...

DMA Focus: DMA View On ... New face of DMA campaign

to really spend time explaining that the DMA requires very high standards from its members and has a very ... , as well as details of the Advertising Standards Authority, the Information Commissioner's Office, premium ... is increasing and John Bridgeman has the background to help us enforce the high standards demanded of members ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.