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McCann Erickson takes on Cheerios in Cereal Partners agency restructure

LONDON - Cereal Partners has shifted the Cheerios advertising account to McCann Erickson and given

Burger King live cow ad avoids ban for poor taste

LONDON – Burger King has escaped censure over a television ad, which was criticised by some.... The Advertising Standards Authority said it appreciated that some viewers would consider it to be in poor taste ...

EHS Brann targets malt whisky drinkers with Christmas mailer for Diageo

LONDON - Malt whisky drinkers are being encouraged to broaden their taste horizons in a DM campaign

Review of the year: 10 biggest marketing moments 2005

It was the year London took gold, a frog drove adults crazy and Freddie replaced Becks. Here...1. LONDON WINS THE OLYMPICS When International Olympic Committee president Jacques Rogge opened the envelope and read out 'London', industry onlookers practically fell off their stools. Main rival Paris ... crowded around the French bid leaders' table when Rogge took the stage. Most acknowledged that the London ...

Mark Ritson on branding: Go on, spoil yourself; everyone else is

of France, and the process of 'degorgement'. And, with a price tag of up to £32 a bottle in some London

Bacardi-Martini awards global rum brief to Y&R

RKCR/Y&R, which will handle the business from the UK, has been tasked with creating a global advertising idea. Fallon London, the incumbent in the UK, is expected to lose its £10m UK rum account ... included presentations in London and the US. The process, handled by AAR Partners in New York, followed a ...

Profile: Alternative thinker - Guy Longworth, Marketing director, Marlow Foods

in a niche brand,' he says. 'Even fewer would have been brave enough to act on it.' Longworth has ...

One to watch: Fresh Daisy

Gerrie Hawes is late. The managing director of Fresh Daisy, which produces frozen organic baby food, has just arrived back at her Borehamwood office from Broadcasting House in London, where she has been interviewed for three regional BBC programmes about a book she has written. In a similar vein ...

Burger King pools £50m global work in US shop

LONDON - Burger King has consolidated its £50m global advertising business into its US agency

Fat Duck's Blumenthal is latest chef to create range for supermarkets

LONDON - Heston Blumenthal, the chef who gave the world snail porridge and bacon and egg ice cream

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.