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Review of the year: 10 biggest marketing moments 2005

It was the year London took gold, a frog drove adults crazy and Freddie replaced Becks. Here...1. LONDON WINS THE OLYMPICS When International Olympic Committee president Jacques Rogge opened the envelope and read out 'London', industry onlookers practically fell off their stools. Main rival Paris ... crowded around the French bid leaders' table when Rogge took the stage. Most acknowledged that the London ...

Orange puts agencies on alert in European review

LONDON - France Telecom has sparked a pre-Christmas scramble among ad agencies by calling a long

New campaign: 118 118

marketing strategy for 2006. The last Routemaster in regular service in London completed its last journey from Marble Arch to Brixton last Friday. Transport For London will still operate the buses on two ...

The Insider's Guide to Production: Technology - The future is high definition

camera's prime colours using very minimal compression. Such pictures not only look excellent - even on a ... for keying to extract accurate mattes for layering and composition. Absolute Post in London recently ... of the product or for cinema release. We are not saying that standard definition is dead but HD is increasingly ...

The Work: Private View

CREATIVE - Ed Morris, executive creative director, Lowe London

The Insider's Guide to Production: Sound Design - The digital difference

the recent Wallace and Grommit PG Tips ads that Aardman Animations created for DDB London. Working over ...

Branding News: Design choice - Siemens CL75 Poppy

). Poppy red and pretty in pink, it's perfect! It even has its own matching accessory - a delightful silver ...

Adwatch: PC World - 'Toshiba laptop'

in the end. But even at three for the price of one, it offers bad value. This is advertising, but not as we ...

Vodafone moots end to Ferrari Formula 1 tie

LONDON - Vodafone is reviewing its £50m sponsorship of the Ferrari Formula 1 racing team just weeks

The Work: New Campaigns - UK

go hungry in the world, even though we produce more food than we can eat. Leagas Delaney has ... Urquhart. There is also a digital element, created in partnership with Draft London. MOTOROLA - PEBL ... : Position Beechams as the commonsense remedy for the common cold Creative agency: Grey London Writer ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.