Telesales most annoying marketing methods says survey
20 Dec 2006 | by by Joanne Payne
LONDON - A survey conducted by mail and messaging specialist Pitney Bowes has revealed consumer
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P&W helps keep spirit of Christmas alive at Tesco
20 Dec 2006 | by by Joanne Payne
LONDON - Pemberton & Whitefoord has designed the 2006 Tesco Christmas range of products, which
IPA direct marketing group launches online forum
20 Dec 2006 | by by Staff
LONDON - People in the DM industry wanting to discuss industry issues or simply to vent
Mark Ritson on branding: One minute distinct, the next generic
20 Dec 2006
I spent last weekend visiting friends in Holland and headed home on Sunday evening from Schiphol...to competitors such as Bank of Scotland and ING copying the tactic. Go further back and even the standard hot ... hallmarks of Pret A Manger. When Pret entered the snack business 20 years ago, the standard approach ... a brand's positioning and then breaks the rules of standard marketing practice. They invent a new ...
News brief: London Development Agency seeks agencies
20 Dec 2006
The London Development Agency, the Mayor's agency responsible for driving sustainable economic
Pomegreat axes 'heart health' ad
20 Dec 2006
Pomegreat has been forced to scrap an ad campaign after the Advertising Standards Authority ruled
Focus on ... New Year's Eve
20 Dec 2006
This New Year's Eve, London will be lit up with a fireworks display at the British Airways London...seeing it on TV via a live BBC broadcast. - NatWest Bank is sponsoring free public transport in London on the night for a second year running. - London's New Year's Day Parade will feature 10,000 musicians ...
Agency of the Year: Digital Agency of the Year - AKQA
20 Dec 2006 | by Gareth Jones
also put in a stellar financial performance, with its London office turning a loss of £700,000 into a ... . One of AKQA's biggest projects of 2006 was creating Nike's Run London website and CRM campaign ... compromising the standards of creativity that have ensured its success so far. Following a promising start ...
Agency of the Year: Sales Promotion Agency of the Year - Iris
20 Dec 2006 | by Avid Tiltman
British Bean Poll'. The activity, which involved experiential and PR activity as well as standard sales ... London and Paris by 20%. With a client list that also includes Nivea and Land Rover, Space is certainly ...
Marketer's diary
20 Dec 2006
24 December Christmas Number One announced, Radio 1, 4pm. 25 December Christmas Day. 26 December England vs Australia fourth Ashes Test begins, Melbourne Cricket Ground, Australia. 28 December Harrods January Sale opens, Knightsbridge, London. 31 December London's New Year's Eve Celebrations ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
