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Blackburns hires EuroDirect for data task

LONDON - Direct mail firm Blackburns has hired EuroDirect to help manage its data.

Online insurer uses viral game to drive consumer quotes

LONDON - Churchill Insurance is launching an online campaign for the festive season with a viral...snowballs even harder. Frances Browning, of Churchill Insurance, said: "Inbox Digital has captured ...

Experian rolls out Mosaic in the US

LONDON - Experian has launched a version of its consumer classification tool Mosaic for the US

ListLab unveils consumer data application e-lab

LONDON - Data marketing firm ListLab is to launch e-lab, an application that it said would allow

Gyro bolsters London office with senior appointments

LONDON - Integrated brand communications agency Gyro International has made a series of senior...Following the promotion of Matt Kitcherside to general manager of the UK business, Chris Hare has been appointed as client services director. Hare, who joined Gyro in 1999 as an account manager, will be responsible for the day-to day management of Gyro London's 40-strong account management team. Nick Walters ...

Follows takes senior planning role at Lowe London

LONDON - Tracy Follows, currently head of consumer communications at BT, is to join Lowe London...is a very exciting time for Lowe London. They have just won John Lewis, which is an iconic brand -- one ... way beyond advertising into the planning department and the agency as a whole." Lowe London clients ...

DLG unveils restructure following Wegener DM acquisition

LONDON - DLG is to absorb most of Wegener DM's staff and operations into its Watford headquarters..., DirectMedia and DataConsult. For list broking, DLG has decided to retain the Dudley Jenkins name and London ...

Gmap Consulting appoints Cawcutt to head up analytics

LONDON - Data marketing firm Gmap Automotive has appointed former employee Matt Cawcutt to head

Kadence posts $8m turnover for 2006

LONDON - Specialist research company Kadence has seen its turnover double this year thanks

Insight Research employs technique to reveal brand loyalty

LONDON - US marketing research company Insight Research Associates claims to have identified a

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.