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Talk of the year: celebs, Big Brother, Facebook, careers and ads

21 Dec 2007 | by Bill Britt

LONDON - The best-read forums that received the most comments in Brand Republic during 2007...London 2012 branding - what s the verdict? Place your bets now...Who is going to win the Apprentice ...

Calypso Rose wins BPMA's entrepreneur of the year award

19 Dec 2007 | by Nikki Sandison

LONDON - Calypso Rose, inventor of the Clippykit bag, has won the British Promotional Marketing

Tom Ford Beauty escapes censure over explicit fragrance ad

19 Dec 2007 | by Nikki Sandison

LONDON - Tom Ford Beauty has escaped censure by the ASA over its men's fragrance ad, which.... The Advertising Standards Authority did not uphold the complaints because it considered that, although the image ...

Marketing's Adwatch of the Year 2007

18 Dec 2007 | by Gail Kemp

LONDON - Retailers and celebrities are the stand-out themes of this year's ad-recall tables...celebrity ties. With Howard, we animated him, got him into The Office Christmas Special and even ... standard in-store format, colleagues in well-branded purple shirts, tongue-in-cheek humour, a great product ... Fallon London, 472 27 18.09 3 Marks Spencer RKCR Y R 417 27 37.02 4 Kellogg Leo ...

Top 10 ads with the highest recall in a single week in 2007

18 Dec 2007 | by Bill Britt

LONDON - The commercials that scored the highest recall in a single week in Marketing's Adwatch.... 6= Asda Fallon London/Carat 72 18.09 Lisa Tarbuck helps out on the checkout at Asda ... to excellence. They don t even aim for good . Instead they wholeheartedly embrace their audience; Time ... . For a couple of days it becomes a surrogate family member. Even sleeping and waking patterns ...

AMV BBDO top agency in Marketing's Adwatch of the Year 2007

18 Dec 2007 | by Bill Britt

LONDON - Commercials created by AMV BBDO made it into Marketing's weekly Adwatch ranking of ad

Vox Pops: ads the public remembers

18 Dec 2007 | by Bill Britt

LONDON - Which commercials do people remember from this year? In addition to Marketing's Adwatch

Razor wars go electric as Philips attacks P&G ads

18 Dec 2007 | by Daniel Farey-Jones

LONDON - Philips Electronics has started a lawsuit in the US to force Procter & Gamble's Braun

WCRS celebrates Christmas with spoof perfume ad

14 Dec 2007 | by Nikki Sandison

LONDON - WCRS has created its own perfume and spoof ad to compensate for its lack of a perfume

Coco de Mer appoints BigMouthMedia for digital drive

14 Dec 2007 | by Jacquie Bowser

LONDON - Adult retailer Coco de Mer has appointed digital marketing agency Bigmouthmedia to create...The agency will be tasked with boosting the retailer s brand awareness through a strategic digital campaign. Samantha Roddick, the daughter of Body Shop founder Anita Roddick, launched Coco de Mer in 2001. It is situated in Covent Garden, London. Lyndsay Menzies, managing director of Bigmouthmedia UK, said ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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