LONDON - Syzygy has created an online campaign and website, based on the theme of 'create your own
LONDON - Proximity London has created a digital direct mail pack, featuring a USB stick...to enjoy a virtual test drive from their PC with a short interactive film created by Proximity London ... launch in February. Caitlin Ryan, executive creative director at Proximity London, said: In the absence ... before it even hits the street. ...
LONDON - Indian industrial conglomerate Tata and One Equity, a US private equity firm...of Marketing Week and Evening Standard ad columnist. He is a partner in Editorial Partnership and writes ... in sympathy and the Tokyo Nikkei was down too. London s FTSE 100 opened this morning 80 points down ...
LONDON - The divergence between consumers' perceptions of brands and their experience of them can...of the London School of Economics - surveyed 4000 consumers in four countries. According to the report, in turn ... from someone working in PR, but Marsden is even more vociferous about the dangers of the traditional ... is ING Direct, whose promise gap of 2.09 is well above the market average of 0.34 and even further ahead ...
LONDON - Lexus has been named Britain's most disappointing brand in a survey of brand advocacy
LONDON - Philips Shavers has extended its sponsorship agreement with Formula 1's AT&T Williams team
LONDON - Bentley is overhauling its global brand strategy in an attempt to strengthen its position
LONDON - As the Indian economy flourishes, so its companies are looking to raise their global
LONDON - Clark McKay and Walpole has created a mailer for the Peugeot 308 to promote its December...to be worth 900, under the headline The new Peugeot 308; refined, perfected and now offering you even more ...
LONDON - From FIFA's legal wrangles with MasterCard to the latest on comparative ads, it has been a...Standards Authority (ASA) and Toyota The case The ASA upheld two complaints against Toyota in respect ... complaints. Film tie-ins Advertising Standards Authority and Ford The case Ford s issues with the ASA ... low-value smell-alike product would be confused with the original and took the view that, even ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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