LONDON - Arla Foods' Lactofree dairy drink is to appear in TV ads for the first time...The advertisement, created by Euro RSCG London, promotes Lactofree as having the full taste of real milk without the lactose, to provide a simple solution for people with lactose intolerance. The TV spot will be supported by a number of print ads in women s consumer titles, as well ...
LONDON - The best-read forums that received the most comments in Brand Republic during 2007...London 2012 branding - what s the verdict? Place your bets now...Who is going to win the Apprentice ...
LONDON - Aegis Media has successfully defended the estimated $200m (£101m) global media account
LONDON - Retailers and celebrities are the stand-out themes of this year's ad-recall tables...celebrity ties. With Howard, we animated him, got him into The Office Christmas Special and even ... standard in-store format, colleagues in well-branded purple shirts, tongue-in-cheek humour, a great product ... Fallon London, 472 27 18.09 3 Marks Spencer RKCR Y R 417 27 37.02 4 Kellogg Leo ...
LONDON - PepsiCo has promoted Neil Campbell, general manager of Walkers UK, to president
LONDON - The commercials that scored the highest recall in a single week in Marketing's Adwatch.... 6= Asda Fallon London/Carat 72 18.09 Lisa Tarbuck helps out on the checkout at Asda ... to excellence. They don t even aim for good . Instead they wholeheartedly embrace their audience; Time ... . For a couple of days it becomes a surrogate family member. Even sleeping and waking patterns ...
LONDON - Commercials created by AMV BBDO made it into Marketing's weekly Adwatch ranking of ad
LONDON - Which commercials do people remember from this year? In addition to Marketing's Adwatch
LONDON - Crisp brand Pringles is to screen a 40-second ad during a primetime slot on Christmas Day
LONDON - Soul singer Joss Stone is set to be the new Cadbury's Flake girl and will star in TV ads
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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