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Talk of the year: celebs, Big Brother, Facebook, careers and ads

21 Dec 2007 | by Bill Britt

LONDON - The best-read forums that received the most comments in Brand Republic during 2007...London 2012 branding - what s the verdict? Place your bets now...Who is going to win the Apprentice ...

Ikea to sponsor Housetohome.co.uk over Xmas

19 Dec 2007 | by Emma Barnett

LONDON - Housetohome.co.uk, IPC Southbank's homes portal, has secured furnishings retailer IKEA

Top 10 marketing moments: From Plan A to poking - 2007 in review

19 Dec 2007 | by Jane Simms

of sorts that the unveiling of London 2012's branding managed to dominate the headlines. The motif ... such as the terrorist attack at Glasgow Airport and car bombs in London gave him ample opportunity to demonstrate ...

Silver surfers claim bigger share of online population

18 Dec 2007 | by Nikki Sandison

LONDON - The proportion of older people to the overall online population is growing...looking at how a particular audience is composed by age, a change in share -- even by just a few ...

Marketing's Adwatch of the Year 2007

18 Dec 2007 | by Gail Kemp

LONDON - Retailers and celebrities are the stand-out themes of this year's ad-recall tables...celebrity ties. With Howard, we animated him, got him into The Office Christmas Special and even ... standard in-store format, colleagues in well-branded purple shirts, tongue-in-cheek humour, a great product ... Fallon London, 472 27 18.09 3 Marks Spencer RKCR Y R 417 27 37.02 4 Kellogg Leo ...

AMV BBDO top agency in Marketing's Adwatch of the Year 2007

18 Dec 2007 | by Bill Britt

LONDON - Commercials created by AMV BBDO made it into Marketing's weekly Adwatch ranking of ad

Emap beefs up motoring portal

17 Dec 2007 | by Andrew McCormick

LONDON - Emap has overhauled its motoring website Parkers.co.uk to widen its appeal to more car

Coco de Mer appoints BigMouthMedia for digital drive

14 Dec 2007 | by Jacquie Bowser

LONDON - Adult retailer Coco de Mer has appointed digital marketing agency Bigmouthmedia to create...The agency will be tasked with boosting the retailer s brand awareness through a strategic digital campaign. Samantha Roddick, the daughter of Body Shop founder Anita Roddick, launched Coco de Mer in 2001. It is situated in Covent Garden, London. Lyndsay Menzies, managing director of Bigmouthmedia UK, said ...

Future Plus wins customer publishing brief for WorldStores

14 Dec 2007 | by Alex Donohue

LONDON - Future Publishing's customer magazine division Future Plus has won the brief to create a

MCBD retains £26m Waitrose ad account

13 Dec 2007 | by Kate Nettleton

LONDON - Miles Calcraft Briginshaw Duffy has retained the £26m advertising account for Waitrose..., said: We re delighted to have retained the Waitrose business against London s finest competition ... business, the company has decided to retain the services of MCBD. The standard of work received by Waitrose ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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