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Diageo pushes malt whisky in campaign by EHS Brann

LONDON - Drinks giant Diageo has launched an integrated Christmas campaign encouraging whisky

WWF in fundraising drive with polar bear adoption scheme

LONDON - WWF UK is promoting its latest fund-raising scheme with an online acquisition campaign

Banks pitch to work on Royal Mail stake sell-off

LONDON - Several investment banks, including Morgan Stanley and Credit Suisse, are believed to have

CACI launches individual-level green classification data

LONDON - Market information analyst CACI has launched the first individual-level classification

Nectar tycoon launches campaign against Coutts

LONDON - Sir Keith Mills, the tycoon behind Nectar loyalty cards, has launched a campaign against

Air ambulance uses mobile to attract donations

LONDON - London's Air Ambulance has introduced a text-to-donate scheme to increase donations....the cost of the text message. Andrew Cameron, chief executive of London's Air Ambulance said: "Although ... to London's Air Ambulance". Messages are charged at 1.50 per text, of which 90p goes to the London's Air Ambulance, with the remainder going to the mobile network the message was sent from. London's Air Ambulance ...

WWF revisits DRTV with adopt a polar bear campaign

LONDON - WWF-UK is re-introducing itself to DRTV after a three-year hiatus, with a campaign

Cello Group executive chairman Steeds passes away

LONDON - Cello Group executive chairman Kevin Steeds has passed away after a four-month fight.... It will be held in London for his many friends, work colleagues and associates. ...

Apple's iPhone drives WiFi growth

LONDON - Apple's iPhone is boosting UK WiFi usage with more than half of its ad impressions coming

IDM Data Summit programme announced

LONDON - The programme for the Institute of Direct Marketing's annual Data Summit has been

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.