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WWF revisits DRTV with adopt a polar bear campaign

LONDON - WWF-UK is re-introducing itself to DRTV after a three-year hiatus, with a campaign

National Express develops reward programme

LONDON - National Express East Coast has appointed Yorkshire-based agency Chocolate Communications

Royal Mail dispatches first commercial Matter box

LONDON - Royal Mail is sending out its first commercial Matter box, a unique direct marketing

YMCA mailer reminds public of homeless people

LONDON - YMCA England has launched a Christmas campaign to help fund emergency services

New Jamie Oliver homewares line backed by direct campaign

LONDON - Jamie Oliver is launching a homewares and garden product range called Jme, supported by a

EDF employs direct campaign to promote energy-saving package

LONDON - EDF is launching a below-the-line campaign to communicate the company's 'Energy Deal

Macmillan direct campaign to feature cancer sufferer

LONDON - Macmillan cancer support is to launch its first integrated campaign comprising a real

PayPal campaign helps users chase deadbeats

LONDON - PayPal has launched a new tongue-in-cheek campaign to encourage customers to use its

King made OgilvyOne CEO

LONDON - OgilvyOne has promoted its managing director, Annette King, to the position of chief

Peugeot on lookout for direct agency

LONDON - Peugeot is on the hunt for a direct marketing agency for its business and fleet range.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.