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LG leverages sponsorship of London's New Year's Eve fireworks

LONDON - LG Electronics will project video messages from Boris Johnson and international...The Mayor of London will beam a personal message onto the Shell Building, situated on the Thames ... , the LG Arena and the London Freeze. The aim is to move the brand from being purely a product ... of the build up to the midnight fireworks display at The London Eye, which is being organised by the Greater ...

Visit London awards SEO account to Steak

LONDON - Visit London has hired agency Steak to manage search engine optimisation (SEO)....As part of Visit London's wider brief to market the capital to leisure and business visitors ... .visitlondon.com website. Keywords will be mapped to Visit London's website ensuring that the most relevant landing pages ... awareness of Visit London within search results. Neil Stickells, head of search and media at Steak, said ...

LG Electronics to sponsor New Year's Eve London fireworks display

LONDON - LG Electronics has signed up to be the first ever sponsors of the New Year's Eve London...Normal 0 CBS Outdoor has brokered a deal on behalf of the GLA for this New Year's Eve London fireworks show, held on the Southbank of the Thames in front of the London Eye. LG will gain exposure through branded banners at the event, one minute of fireworks in LG colours, advertising ...

Steak lands SEO contract for Visit London

LONDON - Communications agency Steak has been hired by Visit London to manage search engine...Steak will handle off-site activity to drive traffic to Visit London's website and help market the capital to leisure and business visitors. Visit London's digital marketing and user experience manager ... and media at Steak, added that the spotlight on the forthcoming London 2012 Olympics was an opportunity ...

Magners adds sparkle around London for Christmas

LONDON - Magners Irish Cider is trying to boost its appeal beyond the summer months with a heavy...sheets in key sites in London, which helps bring the Magners' brand to life through the delicate ... RSCG London with through MPG. Scott Fairbairn, marketing manager at Magners, said: "The brand ...

Horlicks positions itself as an evening drink

LONDON - Horlicks, GSK's malt-based hot beverage brand, is being repositioned as a drink that can

Evening Standard launches fashion channel online through LynkU

LONDON - Fashion website LynkU.com has partnered with Associated Newspapers to create a fashion

Flack: (SAVING) on expenses - Cake Boy, London SW18

- What is it good for? Cake Boy is the ideal venue for a casual yet stylish breakfast, brunch or coffee meeting with journalists local to south west London. Chat leisurely over organic Fairtrade coffees ... , Kingfisher House, Battersea Reach, Juniper Drive, London SW18 1TX 020 7978 5555 ...

Annual: Advertiser of the Year - Transport for London

One of the main reasons Transport for London landed this award this year is the sheer amount ... )famous work in 2008 - the "moonwalking bear"; Drum and Chemistry. TfL spent roughly £50 million in London ... , volume is irrelevant without quality and effectiveness. And given the nature of the London community ...

LDR London wins AA brief

AA Publishing has brought in LDR London to launch its new-look guides and website....The agency will support the introduction of the firm's new world travel guides and its online travel store www.aatravelshop.com . LDR London will manage a media campaign to build awareness of the AA Publishing business amongst a target audience of 33-55 year old British travellers ...

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