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LG leverages sponsorship of London's New Year's Eve fireworks

LONDON - LG Electronics will project video messages from Boris Johnson and international...The Mayor of London will beam a personal message onto the Shell Building, situated on the Thames ... , the LG Arena and the London Freeze. The aim is to move the brand from being purely a product ... of the build up to the midnight fireworks display at The London Eye, which is being organised by the Greater ...

Scottish channel stv supports blood drive

LONDON - Scottish media group stv is making its blue logo red in support of Scottish National Blood

Sweaty Betty awards affiliate marketing account to LinkShare

LONDON - Sports clothing retailer Sweaty Betty has appointed LinkShare to promote web offers

Pressure group accuses food marketers of distributing misleading information in school

LONDON - Vimto and Hovis are among the brands whose educational marketing activity have been...highlighted by the research as the Food Standards Agency does not support this claim. A Nichols spokeswoman ...

Mighty Boosh star lends voice to £30m More Th>N campaign

LONDON - Insurance provider More Th>n is to roll out a £30m through-the-line campaign next year

Kellogg's ties with jeans website for slimming campaign

LONDON - Kellogg's has agreed a partnership with online denim retailer ilovejeans.com to launch

Exeter Friendly Society launches medical insurance campaign

LONDON - Exeter Friendly Society this week launched a national press campaign to promote its...The campaign, created by London-based marketing agency Arthur, challenges the limitations of other providers in the sector by questioning, Will your private health cover run out when you most need it?' Media for the campaign, which rolls out across national and specialist publications, was planned ...

Jammie Dodgers links with Red Nose Day

LONDON - Jammie Dodgers is launching a national partnership with Red Nose Day and is expanding its

Diageo continues Film4 sponsorship

LONDON - Diageo Great Britain has extended its sponsorship of Film4 in a £2m deal in a bid...and mixers into the evening drinking occasion for consumers as they relax on the sofa for the evening movie ...

B&Q marketing director Jo Kenrick departs

LONDON - B&Q marketing and customer proposition director Jo Kenrick has left the DIY retailer after

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