LONDON - Trinity Mirror is set to drop out of the FTSE 25O today following a difficult year which
LONDON - Experiential marketing looked set to become one of the biggest growth areas in marketing...of building brand loyalty and encouraging word of mouth. Experiential can even provide better return ... in the marketing mix. One thing is certain, however: experiential marketing will need to ensure that standards ...
LONDON - A new "third space" has emerged in which advertisers can target consumers. So how can...with the University College of London showed that consumers are engaged by the "reality-ness" of digital screens. Moving image broadcast to high-definition standard has the ability to transport consumers into another ...
LONDON - Royal Mail is a major force in direct mail innovation and has developed a product..., and it is funding a new BSI environmental standard for direct marketing. As we move into an exciting new year ...
LONDON - Television remains the most powerful medium. It's important for brands to continue...IPA Effectiveness Award winners can't be wrong. But TV works even better when integrated with other ... , will make even more noise next year. Online TV is enjoying a steroidal puberty that is making it grow ...
LONDON - Airport advertising has come a long way. Operators are increasingly open...and inexpensive to produce that I expect to see more campaigns using several messages, possibly even different ...
LONDON - "Co-opetition" will be a major theme for digital publishers in 2009 as competitors learn...of co-opetition. Closer and warmer partnerships with consumers, clients and even competitors will help ...
, get involved in a Q A or even send in your photos that could be published across a spread right ...
their short-term agendas for the greater long-term good". Even the most high-minded of us have trouble ...
to the to-do list, negotiating press deals, researching the market, thinking about how we can deliver even ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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