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Saatchi & Saatchi embark on first campaign for Cadbury Creme Egg

LONDON - Saatchi & Saatchi launch their first work for Cadbury Creme Egg since being assigned

Mighty Boosh star lends voice to £30m More Th>N campaign

LONDON - Insurance provider More Th>n is to roll out a £30m through-the-line campaign next year

Carat takes Kellogg media from Mindshare

LONDON - Carat has won its second major media account of the day, snatching Kellogg's European

Macleans taps into romance to launch new sub brand

LONDON - GlaxoSmithKline Consumer Healthcare is adding a Macleans Confidence sub-brand to its

Ofcom review: "Junk-food rules are working"

LONDON - Ad restrictions have helped reduce children's exposure to unhealthy food ads by a third

Top 10 Marketing moments of 2008

LONDON - From the collapse of Northern Rock to Burger King's £95 Kobe beef special, we review...goes for gold Whether Tessa Jowell was misquoted as saying that London would not have bid ... and Lidl has put the major retailers on their toes. Even Marks Spencer has got in on the value act ... in the corner Light-touch regulation continued to go out of fashion as alcohol, HFSS food and even car ...

AMV, DLKW, McCann top agencies in Marketing's Adwatch of the Year 2008

LONDON - For the second year in a row, commercials produced by the team at Abbott Mead Vickers BBDO...59 49 3 McCann Erickson 58 39 4 M C Saatchi 55 41 5 Fallon London 48 49 6 RKCR/Y R 42 50 7 Leo Burnett 41 43 8 WCRS 40 50 9 JWT London 37 42 10 CHI ...

Sainsbury's five-a-day TV ad axed

LONDON - A TV ad for Sainsbury's, urging consumers to get their five-a-day fruit and vegetables...Two people, including a dietician, who viewed the ad, questioned whether it was inaccurate for including baking potatoes in the five-a-day objective. A voiceover stating "get on your way to five-a-day" coincided with a bubble containing baking potatoes. This led the Advertising Standards Authority ...

Eyelids make 10p ad space for beauty website

LONDON - Volunteers willing to rent out their eyelids as a temporary advertising space will net

PG Tips monkey gets sozzled in spoof Christmas speech

LONDON - Monkey, the star of the PG Tips ads, dons royal garb in a comic take on the Queen

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.