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Exeter Friendly Society launches medical insurance campaign

LONDON - Exeter Friendly Society this week launched a national press campaign to promote its...The campaign, created by London-based marketing agency Arthur, challenges the limitations of other providers in the sector by questioning, Will your private health cover run out when you most need it?' Media for the campaign, which rolls out across national and specialist publications, was planned ...

Ringo Starr and Bruce Willis in Aviva ad

LONDON - Stars including Ringo Starr, Bruce Willis and Dame Edna Everage appear in a new TV spot

Aviva enlists Ringo Starr and Alice Cooper for Norwich Union name change campaign

LONDON - Aviva, the international savings, investments and insurance group, will launch a major

Carat scoops Santander media account

LONDON - Carat has beat Universal McCann and Starcom to the £38m media planning and buying account

Nectar tycoon launches campaign against Coutts

LONDON - Sir Keith Mills, the tycoon behind Nectar loyalty cards, has launched a campaign against

Moneysupermarket.com appoints easyJet's David Osborne marketing director

LONDON - Moneysupermarket.com, the price-comparison website, has appointed David Osborne as its

Barclays launches first 'brand concept' bank in Piccadilly

LONDON - Barclays has launched what it is calling the first "brand concept" bank branch in the UK...is 'Being:London', an interactive and evolving installation representing London and it's people. It will graphically represent the city on a large video wall using content from blogs, showcasing Londoners' interests ...

Nigel Gilbert emerges as top marketer of merged Lloyds TSB and HBOS group

LONDON - Lloyds TSB has announced that its marketing director, Nigel Gilbert, will take over

Hedge fund brings in two agencies

Carte Blanche will serve as its retained media advisor with Redleaf Retail Fund Manager Relations taking on a new investor relations remit. The agencies have been given a specific brief to market its London Listed Index Linked Note, issued by Nomura International earlier this year,to UK investors ...

Marketing's Adwatch of the Year 2008

LONDON - A slew of celebrity endorsements have aided major retailers' dominance of consumer recall

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.