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Saatchi & Saatchi embark on first campaign for Cadbury Creme Egg

LONDON - Saatchi & Saatchi launch their first work for Cadbury Creme Egg since being assigned

Pressure group accuses food marketers of distributing misleading information in school

LONDON - Vimto and Hovis are among the brands whose educational marketing activity have been...highlighted by the research as the Food Standards Agency does not support this claim. A Nichols spokeswoman ...

Kellogg's ties with jeans website for slimming campaign

LONDON - Kellogg's has agreed a partnership with online denim retailer ilovejeans.com to launch

Jammie Dodgers links with Red Nose Day

LONDON - Jammie Dodgers is launching a national partnership with Red Nose Day and is expanding its

Horlicks sponsors weekday GMG Smooth Radio show

LONDON - GMG Radio has signed drinks brand Horlicks to sponsor a weekday evening show on its Smooth..., in the evenings is all about chilling out and winding down so I have no doubt that this partnership will create a ...

Diageo continues Film4 sponsorship

LONDON - Diageo Great Britain has extended its sponsorship of Film4 in a £2m deal in a bid...and mixers into the evening drinking occasion for consumers as they relax on the sofa for the evening movie ...

Diageo pushes malt whisky in campaign by EHS Brann

LONDON - Drinks giant Diageo has launched an integrated Christmas campaign encouraging whisky

Appletiser advertises on Tesco ATMs

LONDON - Coca-Cola is launching a new ad campaign for its Appletiser brand that will be appear, via

ActionAid pressures Tesco on developing world wages with viral spoof

LONDON - ActionAid has launched a viral campaign spoofing Tesco's ads to encourage the supermarket...responsibility statement. We require our suppliers to meet strict criteria on labour standards, and have ...

Kellogg's Special K creates new website for slimming challenge

LONDON - Kellogg is promoting the £3m Special K Slimmer Jeans Challenge with a new online tool

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.