in June brought plaudits for outstanding creative to digital agencies including AKQA, Glue London and Poke ... reporting, while TBG London launched TBG Analytics in May. iCrossing, meanwhile, has developed a prototype ... , managing director, Glue London. Iain Tate, co-founder of Poke, adds that digital agencies' in ...
LONDON - The need for activation in sponsorship and traditional field marketing led to the growth.... Events such as Nike Run London and the Red Bull Flugtag are proliferating, and field marketers ... , and sometimes even directing creative input. Some are even being paid retainers instead of being hired for ad ... Village Fete, which is organised by Sledge, and took place at the beginning of the month in London ...
of controversy, but last summer's furore over the London 2012 Olympics logo clearly demonstrates the power ... of the business behind the product, even if designers have often found the extent hard to quantify. This is one ... people view it as a commodity, which is something that even some within the industry do,' says Jim ...
LONDON - The worldwide controversy surrounding this year's Olympic Torch Relay to Beijing has...of London 2012. Bob Heussner, managing director of Octagon Games Marketing, says that the London Organising ... carpet manufacturer. Most observers agree that the excitement surrounding London 2012 will ebb and flow ... Synergy (Karen Earl Sponsorship) 3,171,534 2,536,400 25 7,811,000 4 The Works London 2,814,959 2 ...
and sponsored events. It will be headed by Professor David Buckingham of London University's Institute ...
LONDON - Direct and sales promotion agencies are taking strides into territory traditionally held
LONDON - Data compiled for Marketing by Nielsen Media Research reveals a buoyant online advertising
Evening Standard 3 5 M C Saatchi Ladbrokes, Jameson ITV 4 6 Bartle Bogle LG ... directors fear their brand will be lost at big agencies.' Fallon London was the star performer, with new ... 't even notice it - until three years later, when you may consider trading it in,' says Jones. The only ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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