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P&G to launch washing gel that cleans at 15 degrees

LONDON - Procter & Gamble (P&G) will launch its most environmentally-friendly washing gel to date...'re going even colder, cold is the new hot'. According to P G, Ariel's Cool Clean campaign encouraged more ...

Capital One plunges down list of biggest direct mail spenders

LONDON - Capital One has slashed its spending on direct mail by 83%, according to the latest media

Fringe meetings on marketing issues at the Labour Party Conference

LONDON - The Labour Party Conference spawned a host of marketing-related events....shouldn't stop them competing on price, even on alcohol,' he said. 'We have to allow competition.' Byron ... continued. Food Standards Agency chairwoman Deidre Hutton pledged to back which-ever system fared best ... healthier lifestyles?: Social Market Foundation, Food Standards Agency British food chain: fit for purpose ...

The Marketing Profile: Tom Hings of Royal Mail

LONDON - Tom Hings, director of brand marketing at Royal Mail, carries the stern look of a man who

Women's clothing company Long Tall Sally to rebrand

LONDON - Long Tall Sally, the direct clothing retailer for tall women, is undergoing a rebrand

Crackit's Murray joins stv as entertainment head

LONDON - Crackit Productions editor Paul Murray is to join Scottish broadcaster stv in the newly

Mobile body looks to create traffic measurement system

LONDON - The GSM Association, the global organisation for the mobile phone sector, is working...with GSMA to ensure the project is working to JICWEBS (the digital traffic measurement body) standards ... at Orange, said a standard measurement system was essential for mobile to take off as a major ad channel ... 's strategy with regards to mobile advertising was to "invest effort and activity in developing standards ...

Suzy Jordan lands Mindshare position

LONDON - Mindshare has poached Mirror Group Newspapers head of advertising planning Suzy Jordan.

Sky cuts cost of red-button ads

LONDON - Sky is enhancing its red-button interactive TV service, cutting the cost of the service

Blinkx to offer Telegraph TV content

LONDON - The Telegraph Media Group has struck a deal with Blinkx that will see the group's video

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.