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Reckitt Benckiser consolidates £800m media account

LONDON - Packaged goods giant Reckitt Benckiser has named two lead global media agencies

Aviva reviews £150m global media planning and buying needs

LONDON - Aviva, the insurance giant formerly known as Norwich Union in the UK, has called a review...process is being led from Aviva's London headquarters by marketing operations director Jan Gooding. She ...

Camelot appoints Greenlight to lottery search account

LONDON - National Lottery operator Camelot has hired search marketing agency Greenlight to manage

Citroen appoints CMW to handle direct marketing account

LONDON - Citroen has hired CMW to handle its below-the-line marketing account following a pitch.

B&Q to review £40m advertising account

LONDON - DIY retailer B&Q is reviewing its estimated £40m advertising account after six years

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.