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Public View - The Sun '40 year work' by Glue London

LONDON - Was the public impressed by the latest ad for The Sun, parodying ads for Apple's iPhone?...Watch the video above to find out. Watch the original ad: The Sun '40 year work' by Glue London Video produced by Vox Pops International on behalf of Campaign. Watch more Public View videos ...

NRS claims increased response from Londoners

LONDON - Participation among Londoners in the National Readership Survey has increased by 46% over...Initial figures released by the NRS showed a 46% increase in the number of London residents taking ... , when questions over NRS' coverage of London intensified when it was forced to delay publication of the first data about the then one year old London freesheets London Lite and thelondonpaper ...

ZenithOptimedia predicts global ad spend to grow in 2010

LONDON - ZenithOptimedia is predicting global ad markets will increase 0.9% in 2010 to almost $448

NRS September 2009: Telegraph and Indy shed more readers

LONDON - The Daily Telegraph and The Independent were the only daily national newspapers to suffer

Digital Agency League Table 2009

, in the past 12 months digital media has rooted itself even more firmly in mainstream culture, and digital ... vice-president at Digitas London, has seen an evolution in its relationship with client Procter ...

Risk management and contingency planning will stay

sobering experience for many people who haven't worked through such a downturn before. Even media veterans ...

Bellwether shows cuts slowing as companies adopt positive outlook

LONDON - Companies are still cutting their marketing budgets after two years, but the rate

Sponsorship Agency League Table 2009

. Brands are looking forward to the London 2012 Olympics, as well as several other major events...., sub-sponsors and suppliers, with standard allocated rights for each tier,' he says. 'Today ... have continued to attract sponsors, with AON and Standard Chartered Bank's record-breaking sponsorships of Manchester United and Liverpool FC, respectively, providing two prime examples. However, even before ...

Market Research League Table 2009

-effective manner will survive, but those that can deliver solutions to a high standard are likely to thrive ...

FT is biggest winner in mixed bag UK daily readership poll

LONDON - The Financial Times enjoyed the biggest average readership increase (14%) of any national

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.