14 Dec 2009
LONDON - Was the public impressed by the latest ad for The Sun, parodying ads for Apple's iPhone?...Watch the video above to find out. Watch the original ad: The Sun '40 year work' by Glue London Video produced by Vox Pops International on behalf of Campaign. Watch more Public View videos ...
10 Dec 2009
| by Daniel Farey-Jones
LONDON - Participation among Londoners in the National Readership Survey has increased by 46% over...Initial figures released by the NRS showed a 46% increase in the number of London residents taking ...
, when questions over NRS' coverage of London intensified when it was forced to delay publication of the first data about the then one year old London freesheets London Lite and thelondonpaper ...
08 Dec 2009
| by Jacquie Bowser
LONDON - ZenithOptimedia is predicting global ad markets will increase 0.9% in 2010 to almost $448
27 Nov 2009
| by John Reynolds
LONDON - The Daily Telegraph and The Independent were the only daily national newspapers to suffer
22 Oct 2009
| by Becky Charles
, in the past 12 months digital media has rooted itself even more firmly in mainstream culture, and digital ...
vice-president at Digitas London, has seen an evolution in its relationship with client Procter ...
13 Oct 2009
| by Steve Barrett
sobering experience for many people who haven't worked through such a downturn before. Even media veterans ...
12 Oct 2009
| by Daniel Farey-Jones
LONDON - Companies are still cutting their marketing budgets after two years, but the rate
07 Oct 2009
| by Ed Kemp
. Brands are looking forward to the London 2012 Olympics, as well as several other major events...., sub-sponsors and suppliers, with standard allocated rights for each tier,' he says.
'Today ...
have continued to attract sponsors, with AON and Standard Chartered Bank's record-breaking sponsorships of Manchester United and Liverpool FC, respectively, providing two prime examples.
However, even before ...
11 Sep 2009
| by Mary Cowlett
-effective manner will survive, but those that can deliver solutions to a high standard are likely to thrive ...
02 Sep 2009
| by Arif Durrani
LONDON - The Financial Times enjoyed the biggest average readership increase (14%) of any national