30 Dec 2009
| by Staff
LONDON - The Church of England has made a submission to the DCMS consultation on product placement...regulatory regime. "It goes without saying that simply shifting expenditure from standard advertising ...
23 Dec 2009
| by Staff
LONDON - As adland enjoys its customary wind-down for Christmas and New Year, we leave you with a.... The closure of the London Lite by Associated Newspapers followed, but not before Alexander Lebedev's Evening Standard gave events a further twist by dropping its cover price in what management said was partly a ...
when you heard that news, double irony points for you. Unlike microblogging and London freesheets (so ...
23 Dec 2009
| by Staff
LONDON - Twitter.com's international traffic has risen by 3.5% on October to 60.3 million unique
23 Dec 2009
| by Daniel Farey-Jones
LONDON - Cinema admissions in the first 11 months of the year have been the highest since 2004
23 Dec 2009
| by Daniel Farey-Jones
LONDON - Beatrix Potter's Peter Rabbit is set to be "democratised" as a brand by a new TV series
23 Dec 2009
| by Susan Billinge
LONDON - The Advertising Standards Authority has ruled against a BA ad for misleadingly suggesting
23 Dec 2009
| by Susan Billinge
LONDON - As Christmas approaches and after weeks of commercial jostling to attract consumers...It must be Christmas, the TV is over-run with ads for food and department stores, all tugging at heart strings and fanning waves of nostalgia. But are the ads working and do consumers enjoy or even look forward to the annual pull on their purse strings? Brand Republic, in association with Vox Pops ...
22 Dec 2009
| by Daniel Farey-Jones
LONDON - ITV and Sky's 90-minute televised debates between the prime ministerial candidates
21 Dec 2009
| by Daniel Farey-Jones
LONDON - Eurostar has cancelled a January radio sponsorship and is to review its 2010 marketing...attention has focused on those marooned in London and Paris due to the continuing lack of operational trains ...
21 Dec 2009
| by Daniel Farey-Jones
LONDON - Simon Cowell has reportedly offered marketing jobs at his record company to Jon and Tracy